BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Event Production & Fabrication

Details Hosts Chic, Nautical Pool Party

At the magazine’s Next Big Things party with retailer Nautica, the look was all-American in blue and white.

April 20, 2005

Once a Hollywood gem—and poised for a comeback after a $15 million face-lift—the historic Roosevelt Hotel set the scene for Details magazine and Nautica’s Next Big Things party, toasting the mag’s April issue and the gaggle of up-and-comers it features. The 500 guests were among the first to see the renowned hotel, home of the first Academy Awards ceremony and a favorite of Marilyn Monroe, since its recent renovation.

Guests and celebs walked a red carpet set against a navy-blue-and-white backdrop evocative of the American flag and made their way into a softly lit oasis. Details’ Melissa Mattiace and Melanie Rosenthal and event production firm Rabin Rodgers Inc. situated the party around the palm tree-lined, Olympic-size pool, its bottom painted in 1980 with a mural by California artist David Hockney. Guests lounged on oversize chaises adorned with Nautica-branded pillows. Buckets of goodies, including sweatshirts and flip-flops from Nautica, helped everyone get cozy.

Flowers arranged by Joseph Free further emphasized the nautical theme. Orchids, bromeliads, and other succulents were planted in sand and stone in clear blue plexiglass boxes and scattered poolside. Larger, more dramatic versions of the arrangements sat atop the bars.

Guests nibbled on traditional American backyard fare: Mini corn dogs and cheeseburgers, bite-size Ruben sandwiches, lobster macaroni balls, and french fries in red-and-white-gingham cups were elegantly served on silver trays. Dessert was all-American too: chocolate brownie bites and red, white, and blue gelato in sugar waffle cones. Servers were dressed casually in white pants, blue Nautica polos, and white deck shoes. Party guests like Eva Longoria, Jessica Alba, Kimberly Stewart (Rod’s daughter), and omnipresent event staple Paris Hilton opted to show more skin.

And like any memorable pool party, this one featured a fully clothed party guest—in white pants, no less—taking an unexpected dip. At least it was in the shallow end.

—Raegan Gall

Photos: WireImage
The pool area at the historic Roosevelt Hotel set the scene for Details magazine and Nautica’s blue and white Next Big Things party.
The pool area at the historic Roosevelt Hotel set the scene for Details magazine and Nautica’s blue and white Next Big Things party.
Guests lounged on oversize chaises adorned with Nautica pillows.
Guests lounged on oversize chaises adorned with Nautica pillows.
The bottom of the Roosevelt’s pool features a mural by California artist David Hockney.
The bottom of the Roosevelt’s pool features a mural by California artist David Hockney.
Latest in Event Production & Fabrication
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
Event Production & Fabrication
5 Tips for Producing Events in Real-World Locations
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
Event Production & Fabrication
20 Bold Event Entrances That Made a Lasting Impression
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
Event Production & Fabrication
5 Music Event Trends Making Noise in 2025
Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.
Event Production & Fabrication
How This Star-Studded Foodie Event Made a Satiable Splash at Sea
Related Stories
E4610ola 01
Event Production & Fabrication
VENUE: OLA Opens in Merrick Park
E4548carn 01
Event Production & Fabrication
TEAMBUILDING: Attend University at Sea
Am I the only one who thinks Vanity Fair’s hedgerow-topiary logo is getting, well, too familiar?
Event Production & Fabrication
Driving Through Hollywood's Big Convention
E4269park
Event Production & Fabrication
VENUE: Sports Club at the Hard Rock Hotel
More in Event Production & Fabrication
Event Production & Fabrication
5 Tips for Producing Events in Real-World Locations
From FX’s laundromat party to OGX’s branded car wash, here’s how event pros are turning unexpected locations into unforgettable experiences.
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
Event Production & Fabrication
20 Bold Event Entrances That Made a Lasting Impression
From eye-catching branded archways to immersive tunnels, these creative entry moments from brands like Adidas, Netflix, and Coca-Cola hooked attendees from the very first step.
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
Event Production & Fabrication
5 Music Event Trends Making Noise in 2025
From sustainability themes to unique experiential activations to unlikely music venues, we’ve noticed a few standout trends at music events worthy of an encore.
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
Event Production & Fabrication
How This Star-Studded Foodie Event Made a Satiable Splash at Sea
BizBash boarded the second sailing of Chefs Making Waves for an up-close taste of this unique floating fiesta. Learn about the plans and partners that made it a recipe for at-sea success.
Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.
Event Production & Fabrication
Call for Entries: 13th Annual BizBash Event Experience Awards Are Open
It's a special year for the awards, as BizBash introduces new categories celebrating its 25th anniversary. Get your submissions in by October 3, 2025.
Eea13th Submissions Open 700x467 Article Hero
Event Production & Fabrication
Robin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 Million
The event delivered its most immersive night yet, transforming the Javits Center into an arena of impact.
Michael Strahan kicked off programming at the 2025 Robin Hood Benefit Gala on May 12.
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Meet the 2025 BizBash 40 Under 40
BizBash highlights impressive industry leaders who have made an early mark on the meeting and event industry—before even celebrating their 40th birthday.
Bb40u40 2025 Meet The Winners 880x496 Article Header
Event Production & Fabrication
Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour
Monkey 47 cloaked an educational experience about the gin brand’s roots as a series of mysterious events that surprised and delighted guests from the moment they received the invite. Here’s how.
Monkey 47 Schwarzwald Dry Gin embarked on a three-city experiential tour across the U.S. that immersed spirits industry trade professionals in it brand DNA.
Event Production & Fabrication
See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'
Rock the Ocean's Tortuga Music Festival, in partnership with Sunbelt Rentals, sets the bar for sustainability in large-scale events, blending top musical acts with energy-efficient rentals and impactful environmental advocacy.
In addition to big-name headliners Jelly Roll, Keith Urban, and Luke Combs, a standout moment of this year's event—held April 4-6—was the Conservation Village Powered by Sunbelt, which featured interactive exhibits highlighting marine conservation efforts and everyday ways fans can protect ocean ecosystems.
Brands & Event Pros
Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events
This creative crew is using standout designs, smart engagement strategies, and flawless execution to move the event industry forward.
2025 Industry Innovators Article Image Planners Designers Producers
Event Production & Fabrication
How to Launch a New Event Agency in Decadence and Style
Ashley Woody hosted industry professionals for "A Night of Revelry" in honor of her new boutique event agency, Maison Madera. See all the surreal details—and read her tips for throwing a successful launch event.
To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.
Event Production & Fabrication
How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power
The founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.
On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.
Page 1 of 120
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.