The second annual AT&T National kicked off last Wednesday at Bethesda's Congressional Country Club and ran through yesterday. Twenty-three-year-old Anthony Kim took home the $1 million winning share. Benefiting the Tiger Woods Foundation, the tournament attracted roughly 100,000 attendees (30,000 less than last year, which The Washington Post is attributing to Woods being a no-show), and some 100 sponsors, such as Kodak, Lockheed Martin, and FedEx, covered the public areas with logos, while others—including UBS and Charles Schwab—set up shop in private, custom chalets overlooking the course.
All catered by Ridgewells, the chalets kept the focus on the game, while also integrating corporate messages and branding. Here's a look at a few of the chalets.
All catered by Ridgewells, the chalets kept the focus on the game, while also integrating corporate messages and branding. Here's a look at a few of the chalets.
The UBS chalet at the AT&T National tournament
Photo: BizBash
The front entrance to the tournament included a board listing some participating sponsors, such as Kodak, FedEx, and CVS.
Photo: BizBash
The sponsors' private chalets overlooked part of the course and its pond.
Photo: BizBash
At the Chevron chalet—organized by Hanson Production—a golf ball and tuft of grass sat at the bottom of a tropical flower and Gerber daisy centerpiece from Exquisite Design Studio.
Photo: BizBash
Chevron paired its frosted-glass and steel-frame bar with wall-size posters outlining its five-year partnership with the Tiger Woods Foundation.
Photo: BizBash
The Chevron chalet included a lounge area with Le Corbusier-style white leather seating from Syzygy.
Photo: BizBash
Charles Schwab outfitted its chalet in wood paneling, from the parquet floors to the stool-lined mahogany bar.
Photo: BizBash
Large glossy golf shots decorated the food display of assorted vegetables, fruits, and potato chips at the UBS chalet.
Photo: BizBash
Blue and green floral linens and arrangements of purple roses, white lilies, and blue hydrangea covered the indoor tables at the UBS chalet.
Photo: BizBash
The UBS patio offered a direct view of the course as well as outdoor seating.
Photo: BizBash
Stanford kepts its chalet simple with royal blue linens, silver Chivari-style chairs (identical to those in the Chevron chalet), and golf photographs on the walls.
Photo: BizBash
