By the time the Academy Awards weekend officially kicked off, a broad slate of events had already taken over the Los Angeles landscape. Here's a peek inside four early events for Global Green U.S.A., OK magazine, QVC, and Grey Goose.
QVC's party at the Four Seasons
Photo: Courtesy of SPEC Entertainment
On March 5, QVC took to the Wetherly Garden at the Four Seasons for a party celebrating red carpet style. SPEC Entertainment designed and produced the event, where QVC conducted its first simultaneous live broadcast from a major event.
Photo: Courtesy of SPEC Entertainment
SPEC's work for QVC included seating areas with gold tables inset with contrasting gold Q logos, and gold planters with uplit palms. An ivy-faced bar with a backlit Q logo, plus a gold-trimmed stage with a full-length Swarovski crystal wall with a suspended gold Q logo completed the look. Lexington handled the scenic construction and Bernard Link Theatrical designed the lighting.
Photo: Courtesy of SPEC Entertainment
For QVC, SPEC Entertainment created a gold-trimmed entrance bridge with an inset gold Q logo over the existing garden fountain.
Photo: Courtesy of SPEC Entertainment
For OK magazine's pre-Oscar event at Beso on Friday, overseen by director of events and partnerships Lisa Campione, Precision Event Group created a custom 12-foot-tall illuminated wall with 18 OK covers from around the globe.
Photo: Dale Wilcox
Keri Hilson performed at the OK party for about 350 guests, produced by Precision Event Group. Vox Entertainment handled the lighting, sound, and red carpet, Classic Party Rentals the tenting, and the venue provided the catering.
Photo: Dale Wilcox
Global Green U.S.A.'s seventh annual pre-Oscar party at the Avalon Hollywood on March 3, overseen by event manager Nina Storm, included musical performances by Mia Maestro, Benji and Joel Madden of Good Charlotte, and Camp Freddy. Guests picked up logo shirts from Alternative Apparel.
Photo: Jason Merritt/Getty Images
Serena Williams arrived at the Global Green party on a faux grass carpet. The event's theme was "Greener Cities for a Cooler Planet."
Photo: Jordan Strauss/WireImage.com
On March 3, Grey Goose and Alfre Woodard hosted a dinner at a private residence in Beverly Hills to celebrate African-American women in film. ESE Lifestyle produced the event, and chef Jeanette Holley catered the intimate dinner with a five-course French, Southern, and Asian menu paired with cocktails selected and created by Grey Goose attaché and sommelier Christophe Namer.
Photo: Casey Rodgers/AP Images for Grey Goose
For the Grey Goose dinner, the table centerpiece made use of a long piece of petrified wood from an incense cedar tree, which covered the San Bernardino mountain range before it died out approximately 200 years ago. A local ranger estimated that particular tree was approximately 1,000 to 1,500 years old.
Photo: Casey Rodgers/AP Images for Grey Goose
