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  1. Production & Strategy
  2. Event Production & Fabrication

Academy Uses Donated Props, Re-Purposed Chandeliers for Emmy-Nominated Writers' Reception

Rosalba Curiel
August 26, 2010
While the Academy of Television Arts & Sciences is undoubtedly busy prepping the last touches for the Primetime Emmy Awards on August 29, its executive producer of special events, Barbara Chase, has been hard at work producing 21 celebrations for nominees since August 3. On Tuesday night, she unveiled event number 19, a cocktail party for Emmy-nominated writers at the Leonard H. Goldenson Theatre. With the help of only one assistant and Savore Cuisine & Events’ Richard Lauter, Chase planned the event in approximately three weeks’ time.
 
“We can’t plan too far in advance because we don’t know what’s available at Universal,” said Chase, referring to NBC Universal Property Department’s stock. Universal, along with vendors Rose Brand, Green Set Inc., and Town & Country Event Rentals donated party decor in return for recognition in event signage and ads in the bimonthly Emmy magazine.

Upon surveying available props, Chase and Lauter settled on a boutique hotel theme, transforming the theater’s courtyard into an area Lauter likened to a poolside lounge. Guests passed cabanas and fountains located by a step and repeat, before walking through two hedges into the courtyard, where another cabana served as a bar. Clusters of chandeliers hung from five arches that Lauter had covered with wardrobe mirrors. In a budget-saving move, Chase had pulled the Academy-owned chandeliers, which had been purchased for a previous Governors Ball, from storage. Although severed cords made the chandeliers non-functional, Lauter’s use of different colored lighting to illuminate each group made it hard for guests to notice.  

The team attempted to make the transition from the courtyard to the lobby seamless by re-carpeting the interior with the same gray carpet used to cover the courtyard. The weather played a big part in determining to use the outdoor and indoor space for the cocktail portion of the evening. Chase had originally planned on solely using a tented outdoor area, but changed her mind when the academy moved the award show date from September to August, when temperatures are typically high. In what was a particularly warm night, guests had the option of bearing the heat outdoors or escaping into the air-conditioned lobby.   

A brief presentation inside the theater hosted by actor Ty Burrell included a montage of clips from nominated writers’ work, as well as the presentation of certificates acknowledging writers’ nominations. Following the presentation, guests—some with certificates in hand—sipped additional cocktails until 10 p.m.

E19007standalone
Photo: Mathew Imaging
Clusters of chandeliers ran the length of the courtyard.
Clusters of chandeliers ran the length of the courtyard.
Photo: Mathew Imaging
Individual armchairs positioned next to lamps gave the space an intimate feel.
Individual armchairs positioned next to lamps gave the space an intimate feel.
Photo: Mathew Imaging
Following the presentation of certificates, guests snacked on tray-passed desserts like banana bread pudding.
Following the presentation of certificates, guests snacked on tray-passed desserts like banana bread pudding.
Photo: Mathew Imaging
Cabanas and existing palm trees added to the party's poolside lounge feel.
Cabanas and existing palm trees added to the party's poolside lounge feel.
Photo: Mathew Imaging
Mirrored tabletops complimented the mirrored archways located inside the courtyard.
Mirrored tabletops complimented the mirrored archways located inside the courtyard.
Photo: Mathew Imaging
Before passing a wall of hedges and entering the theater's courtyard, guests found small lounge areas.
Before passing a wall of hedges and entering the theater's courtyard, guests found small lounge areas.
Photo: Mathew Imaging
Black drapery decorated with sparkling lights hanging inside the theater helped evoke the 2010 official Emmy key art's 'starry, starry night' theme.
Black drapery decorated with sparkling lights hanging inside the theater helped evoke the 2010 official Emmy key art's "starry, starry night" theme.
Photo: O Photographer
Tray-passed appetizers included servings of wild gulf salmon filet.
Tray-passed appetizers included servings of wild gulf salmon filet.
Photo: O Photographer
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