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  1. Production & Strategy
  2. Event Production & Fabrication

Grammy Parties: Photos From the Recording Academy, Clive Davis, Cash Money, Belvedere, Pepsi, and More

Alesandra Dubin
February 13, 2012

When one of the seminal figures of pop music for a generation dies 24 hours before the Grammy Awards, it casts a significant pall over the mood of the weekend's events—but the show does go on. Whitney Houston's death on Saturday at the Beverly Hilton prior to Clive Davis and the Recording Academy's annual "Pre-Grammy Gala," which she was scheduled to attend, sent producers of Sunday's 54th annual awards at the Staples Center scrambling to reshuffle the show in a way that executive producer Ken Ehrlich described as a "respectful musical tribute." References to Houston appeared multiple times throughout a tweaked script, and Jennifer Hudson performed a dramatic but spare homage.

“It’s too fresh in everyone's memory to do more at this time," Ehrlich said in a statement, "but we would be remiss if we didn't recognize Whitney's remarkable contribution to music fans in general, and in particular her close ties with the Grammy telecast and her Grammy wins and nominations over the years."

The awards aired on CBS with LL Cool J as the show's first host in seven years. Among the other new twists on the Grammy stage: Nominees Chris Brown, Deadmau5, Foo Fighters, David Guetta, and Lil Wayne joined on the adjacent Nokia Plaza for a performance highlighting electronica for the first time ever at the show. And Staples lit up on cue during Coldplay's performance with signals sent wirelessly to bracelets distributed among the thousands of guests, dancing in their seats. "Every year, we take a fresh look at all our events, projects, and initiatives," Branden Champan, executive in charge of production and chief business development officer, said of the decision to bring the host aboard. "We want to remain as current and relevant with our talent that participate in each and every project as the year in music itself."

After the main event wrapped on the Staples stage, the Recording Academy welcomed about 5,000 guests for the biggest party of them all: the official after-party known as the "Grammy Celebration," which this year sparkled with a Rio carnival theme over seven-million cubic feet in the Los Angeles Convention Center. The academy's Chapman, Rex Supa, and Clay Upton were the event's executive producers, and Along Came Mary Productions, helmed by longtime collaborator Mary Micucci, once again produced it. Angel City Designs handled the design and decor. Chapman described the party as the Recording Academy's largest annual event outside of the telecasts, and said, "It has a budget to match."

Before the big night, the Recording Academy hosted its annual "Grammy Week" program of events, which this year included a major newcomer on the slate: In partnership with CoverGirl, Olay, and Venus, the academy presented "Grammy Glam" at MyHouse, an event meant to celebrate the connection between music and glamour. Also on the calendar was the Grammy Foundation's 14th annual Music Preservation Project event on Thursday, this year known as "One Night Only: A Celebration of the Live Music Experience," at the Saban Theatre in Beverly Hills. Sharon Osbourne and Steve Vai cohosted, and Bret Michaels performed as the closing act.

Paul McCartney was honored in this year's "Person of the Year" tribute, now in its 22nd year. The gala at the convention center on Friday began with a cocktail reception and silent auction, and continued with a dinner sponsored by AEG Live and a tribute concert sponsored by Acura/ELS. Performances included the likes of Tony Bennett, Coldplay, Foo Fighters, Norah Jones, Alicia Keys, and McCartney himself.

And for the fourth consecutive year, Clive Davis and the Recording Academy presented the annual "Pre-Grammy Gala" at the Hilton, which was overshadowed by the news of Houston's death on the property—her body remained on site during the program—but the event did go on, after a scramble by producer Chapman. There was an array of absences in the performance lineup after some entertainers said they could not or would not go on under the circumstances, and a moment of silence called for by a somber Davis.

Sponsored by Harman, Hilton Hotels & Resorts, Hyundai, and MasterCard Worldwide, the event included its annual Salute to Industry Icons, honoring Virgin Group founder Sir Richard Branson. Speaking from the events arrivals carpet, the Hilton's director of PR Lynda Simonetti said, "We still have an event to execute. Certainly in light of the circumstances, it changes the mood of an event, with [added] sympathy, with condolences. But from an event-planning standpoint—I'm standing here on a red carpet with a million photographers like I would for any event" at the high-profile venue.

As for the other major events around town, Cash Money was back with its third annual party the night before the Grammys at the Studios at Paramount. Colin Cowie handled the over-the-top, Parisian-inspired design and production. Angel City Designs took care of the video design and production, and design and decor execution.

Essence took to the Belasco Theater on Wednesday for its annual "Black Women in Music" party (part of an event series that also includes "Black Women in Hollywood" for the Oscars later this month), with honorees Kelly Rowland and Sylvia Rhone. Rowland performed, and MC Lyte served as DJ. Sponsorship came from Lincoln and My Black Is Beautiful. The mag's New York-based event marketing director, Candace Purdie Montgomery, oversaw the event, with production from Caravents.

Belvedere Red's party at the Avalon Hollywood on Thursday brought a live performance from Mary J. Blige and production and design by Tony Schubert and Event Eleven. Blige’s performance was streamed live via Belvedere’s Facebook page. Also that evening, Niche Media's Los Angeles Confidential magazine and Porteon Electric Vehicles celebrated Tony Bennett's Grammy nominations with a party at Crustacean Beverly Hills, and Delta Air Lines (official airline of the Grammys) hosted a party at the Getty House, where Raphael Saadiq performed. Other notables including Mayor Antonio Villaraigosa were in the house. MKG produced.

On Friday, Pepsi took to the Carondelet House downtown for "We (Heart) Pop," an event that celebrated the talent from the Grammy "Best New Artists" category. Taryn Manning & Manufactured Superstars kept the energy up while guests checked out various interactive activities, like checking out the "Best New Artist" video series on Pandora using Sony tablets and making a flip book at a photo station. Also on Friday, an array of music industry executive hosts celebrated the Grammys with their 15th annual "Friends 'N' Family" event at Paramount, with charity beneficiary Rock the Vote. Live entertainment included DJ sets by the likes of Robyn and Freeschool and a live performance by Kreayshawn. Jennifer Gross of Evolutionary Media Group was among the hosts, and her team handled the event's PR.

Those not in town for the big week had options, too, thanks to new Web and social media pushes. The Recording Academy hosted a live streaming webcast of its various events and behind-the-scenes footage of the awards, and the experience was available on Grammy.com, Twitter, Facebook, and YouTube. "Each year, we delve more deeply into the use of social media as a platform to connect the world of music fans to all the Grammy Week activities," Chapman said. "Our goal is to reach every music fan in whatever medium they wish to engage with us."

Jennifer Hudson
Jennifer Hudson
Photo: Robyn Beck/AFP/Getty Images
The 54th Annual Grammy Awards
The 54th Annual Grammy Awards
In what executive producer Ken Ehrlich described as a "respectful musical tribute" to Whitney Houston, Jennifer Hudson performed a dramatic but spare homage to the pop singer, illuminated by a single spotlight on the Grammy stage at Staples Center.
Photo: Robyn Beck/AFP/Getty Images
The Recording Academy's Grammy Celebration
The Recording Academy's Grammy Celebration
The official after-party for 5,000 guests took to the Los Angeles Convention Center with a Rio carnival theme. The colorful look was inspired by the travels of the Recording Academy's Branden Chapman, who is among the co-producers of the event with Along Came Mary. "Last year following the awards, I traveled to Argentina and Brazil, ending the experience with a few nights in Rio de Janeiro during carnival," he said. "The culture is extremely vibrant, and the celebration is like no other. Trying to harness this into one space and time was a challenge, but witnessing it first hand left me awestruck and inspired for this year’s theme."
Photo: Line 8 Photography
The Recording Academy's Grammy Celebration
The Recording Academy's Grammy Celebration
Working with the Recording Academy's producers, Along Came Mary transformed the vast convention space, the size of three football fields, with dancers, acrobats, aerialists, projections, elevated lounges, and floor-to-ceiling water walls.
Photo: Line 8 Photography
The Recording Academy's Grammy Celebration
The Recording Academy's Grammy Celebration
Performers shimmied on every available surface. Furthering the Brazilian theme was Along Came Mary's menu, which included a churrascaria station and versions of other traditional Brazilian dishes. About 500 servers and 400 culinary staff were on hand to execute the catering, which sprawled over 50 buffets.
Photo: Line 8 Photography
The Recording Academy's Grammy Celebration
The Recording Academy's Grammy Celebration
Near the party's entrance, a model in Brazilian costume wore a prop headdress that seemed to extend almost to the ceiling.
Photo: Line 8 Photography
The Recording Academy's Grammy Celebration
The Recording Academy's Grammy Celebration
The central decor piece was a 60-foot-long, multitiered stationary float covered with glittering fabric. Decor elements soared to 25 feet in the air from the structure, which doubled as a two-sided projection screen and carry 30 costumed performers, dancers, and drummers. Entertainment Plus Productions handled the performance art choreography for the event.
Photo: Line 8 Photography
The Recording Academy's Grammy Celebration
The Recording Academy's Grammy Celebration
MasterCard Worldwide brought artists to the MasterCard stage, as well as in the MasterCard Jazz Lounge. Performances included Kenny Loggins, OneRepublic, DJ Michelle Pesce, and members of the Jazz at Lincoln Center Orchestra. Waste Management returned as a sponsor of the after-party and collected all recyclable materials in keeping with the Recording Academy's green initiatives. ShowPro handled the lighting and video production, and ATK Audiotek took over the sound production for the bash.
Photo: Line 8 Photography
Clive Davis and the Recording Academy Pre-Grammy Gala
Clive Davis and the Recording Academy Pre-Grammy Gala
Sony Music Entertainment chief creative officer Clive Davis spoke at the event, calling for a moment of silence for Whitney Houston, who had been scheduled to attend but died on the Beverly Hilton property only hours before.
Photo: Jason Merritt/Getty Images
Clive Davis and the Recording Academy Pre-Grammy Gala
Clive Davis and the Recording Academy Pre-Grammy Gala
The event changed character after Houston's death, with producer Branden Chapman navigating significant changes to the performance lineup after several entertainers said they could not or would not go on in light of the circumstances.
Photo: Lester Cohen/WireImage
Clive Davis and the Recording Academy Pre-Grammy Gala
Clive Davis and the Recording Academy Pre-Grammy Gala
Alicia Keys was among the performers who also spoke about Whitney Houston.
Photo: Michael Kovac/WireImage
Clive Davis and the Recording Academy Pre-Grammy Gala
Clive Davis and the Recording Academy Pre-Grammy Gala
Harman, Hilton Hotels & Resorts, Hyundai, and MasterCard Worldwide sponsored.
Photo: Lester Cohen/WireImage
Clive Davis and the Recording Academy Pre-Grammy Gala
Clive Davis and the Recording Academy Pre-Grammy Gala
The gala and Salute to Industry Icons honored Richard Branson.
Photo: Michael Kovac/WireImage
Cash Money Records Pre-Grammy Party
Cash Money Records Pre-Grammy Party
To celebrate its many Grammy nominations, Cash Money Records co-C.E.O.s Bryan “Birdman” Williams and Ronald “Slim” Williams hosted their third annual pre-awards event at Paramount.
Photo: Adrian Sidney/PictureGroup
Cash Money Records Pre-Grammy Party
Cash Money Records Pre-Grammy Party
Colin Cowie produced the over-the-top spectacle for guests including nominees Lil Wayne, Nicki Minaj, and Drake. The party had a Parisian look and feel that appeared envisioned by Las Vegas developers—themey, opulent, and a little bit tongue in cheek. Catering from Jackson Catering included a creperie station and another hearty dinner station surrounded by bistro-style seating, reminiscent of a French sidewalk cafe. There were five mock bistros in all. Servers wore berets to complete the look.
Photo: Adrian Sidney/PictureGroup
Cash Money Records Pre-Grammy Party
Cash Money Records Pre-Grammy Party
The event included a burlesque dance performance mashup that began with the French national anthem followed by routines to Drake's "Motto" and Nicki Minaj's "Super Bass." There were also surprise performances by Drake, Lil Wayne, and Eryka Badu. Actress Taraji P. Henson served as the evening's host. And in tribute to Whitney Houston, the entire party paused for multiple moments of silence.
Photo: Adrian Sidney/PictureGroup
Cash Money Records Pre-Grammy Party
Cash Money Records Pre-Grammy Party
Digital screens, including a retractable LED chandelier that draped the stage, displayed images such as the Eiffel Tower emblazoned with YMCMB (Young Money Cash Money Billionaires) logos. And 14-foot white cherry blossom trees stood sentry.
Photo: Adrian Sidney/PictureGroup
Cash Money Records Pre-Grammy Party
Cash Money Records Pre-Grammy Party
Backdrops around the sound stage lent the look of a Paris street scene, with "La Maison De Cash Money" signage covering some of the shop facades. Gold lame furnishings, opulent chandeliers, and red roses on tabletops rounded out the look. Messages like "riche & fabuleaux" emblazoned cocktail napkins.
Photo: Adrian Sidney/PictureGroup
Cash Money Records Pre-Grammy Party
Cash Money Records Pre-Grammy Party
The assembled crowd entered the party through a faux cobblestone walkway, passing a 10-foot gold fountain.
Photo: Adrian Sidney/PictureGroup
MusiCares Person of the Year Tribute to Paul McCartney
MusiCares Person of the Year Tribute to Paul McCartney
The annual MusiCares benefit tribute took to the Los Angeles Convention Center on Friday.
Photo: Jason Merritt/Getty Images
MusiCares Person of the Year Tribute to Paul McCartney
MusiCares Person of the Year Tribute to Paul McCartney
Katy Perry was among the big-name performers on the event's lineup.
Photo: Jason Merritt/Getty Images
MusiCares Person of the Year Tribute to Paul McCartney
MusiCares Person of the Year Tribute to Paul McCartney
The cast of Cirque du Soleil's Beatles show, Love, performed.
Photo: Jason Merritt/Getty Images
Pepsi's "We (Heart) Pop" Grammy Party
Pepsi's 'We (Heart) Pop' Grammy Party
Pepsi hosted a party at Carondelet House on Friday night celebrating new artists. Pepsi, Pandora, and the Recording Academy recently launched an original-content video series showcasing the 54th Grammy "Best New Artist" nominees, including Band Perry, Bon Iver, J. Cole, Nicki Minaj, and Skrillex.
Photo: Charley Gallay and Alberto Rodriguez/WireImage
Pepsi's "We (Heart) Pop" Grammy Party
Pepsi's 'We (Heart) Pop' Grammy Party
Pepsi logos and heart signage filled the space.
Photo: Charley Gallay and Alberto Rodriguez/WireImage
Pepsi's "We (Heart) Pop" Grammy Party
Pepsi's 'We (Heart) Pop' Grammy Party
Pepsi-logo lanterns added color and branding overhead.
Photo: Charley Gallay and Alberto Rodriguez/WireImage
Pepsi's "We (Heart) Pop" Grammy Party
Pepsi's 'We (Heart) Pop' Grammy Party
Soda cans and a logo spelled out the party's messages.
Photo: Charley Gallay and Alberto Rodriguez/WireImage
Pepsi's "We (Heart) Pop" Grammy Party
Pepsi's 'We (Heart) Pop' Grammy Party
Signature cocktails stayed on message.
Photo: Charley Gallay and Alberto Rodriguez/WireImage
Pepsi's "We (Heart) Pop" Grammy Party
Pepsi's 'We (Heart) Pop' Grammy Party
Taryn Manning & Manufactured Superstars kept the energy up at the Pepsi party, while guests checked out various interactive activities, like viewing the "Best New Artist" video series on Pandora using Sony tablets and making a flip book at a photo station.
Photo: Charley Gallay and Alberto Rodriguez/WireImage
Delta Pre-Grammy Party
Delta Pre-Grammy Party
Delta Air Lines, the official airline of the Grammys, celebrated L.A.'s music industry on Thursday with a reception at Getty House.
Photo: Courtesy of Delta Air Lines
Delta Pre-Grammy Party
Delta Pre-Grammy Party
Delta showed off its BusinessElite seats in a lounge intended to allow guests to experience the seats' comfort.
Photo: Courtesy of Delta Air Lines
Delta Pre-Grammy Party
Delta Pre-Grammy Party
Red velvet raspberry cake pops topped with Pop Rocks from Patina Catering were a hit at the event. Chef Michael Chiarello of Bottega catered the savory offerings.
Photo: Courtesy of Delta Air Lines
Delta Pre-Grammy Party
Delta Pre-Grammy Party
Guests scooped up cocktails at a bar faced with Delta Sky Club signage.
Photo: Courtesy of Delta Air Lines
Delta Pre-Grammy Party
Delta Pre-Grammy Party
Raphael Saadiq performed at the event for notables including Cee Lo Green, Magic Johnson, Buzz Aldrin, and Mayor Antonio Villaraigosa.
Photo: Courtesy of Delta Air Lines
Belvedere Pre-Grammy Party
Belvedere Pre-Grammy Party
Belvedere hosted a big pre-Grammy party at Avalon Hollywood to celebrate its partnership with (RED). It was the first of a series of activities to raise proceeds for the Global Fund, financier of programs to fight HIV/AIDS in Africa.
Photo: Christopher Polk/Getty Images For (Belvedere) RED
Belvedere Pre-Grammy Party
Belvedere Pre-Grammy Party
Mary J. Blige was the event's headline performer, delivering a 10-song set including hits like “No More Drama” and “You Bring me Joy."
Photo: Charley Gallay/Getty Images For (Belvedere) RED
Belvedere Pre-Grammy Party
Belvedere Pre-Grammy Party
Fans worldwide could watch Blige's performance live on Facebook this year though a live stream setup. Production for the large-scale Belvedere event came from Mission and Event Eleven.
Photo: Alberto E. Rodriguez/Getty Images For (Belvedere) RED
Belvedere Pre-Grammy Party
Belvedere Pre-Grammy Party
Following Blige's performance at Avalon, DJ Skrillex began spinning for the after-party.
Photo: Christopher Polk/Getty Images For (Belvedere) RED
Belvedere Pre-Grammy Party
Belvedere Pre-Grammy Party
The after-party included a surprise performance by Sheila E.
Photo: Christopher Polk/Getty Images For (Belvedere) RED
"Friends 'N' Family" Music Industry Party
'Friends 'N' Family' Music Industry Party
On Friday, an array of music industry executive hosts celebrated the Grammys with their 15th annual "Friends 'N' Family" event at Paramount, with charity beneficiary Rock the Vote.
Photo: Guest of a Guest
"Friends 'N' Family" Music Industry Party
'Friends 'N' Family' Music Industry Party
Live entertainment included DJ sets by the likes of Robyn and Freeschool and a live performance by Kreayshawn. Jennifer Gross of Evolutionary Media Group was among the hosts, and her team handled the event's PR.
Photo: Guest of a Guest
'Los Angeles Confidential' Pre-Grammy Party
'Los Angeles Confidential' Pre-Grammy Party
Niche Media's Los Angeles Confidential magazine and Porteon Electric Vehicles celebrated Tony Bennett's Grammy nominations with a party at Crustacean Beverly Hills on Thursday.
Photo: Courtesy of Ciroc Ultra Premium Vodka
'Essence' "Black Women in Music" Party
'Essence' 'Black Women in Music' Party
Essence honored Kelly Rowland and Sylvia Rhone at the third annual event at the Belasco. Rowland performed a set that included hits like “Dilemma" and final song “Like This,” which brought a guest performance from Eve. MC Lyte served as DJ.
Photo: Line 8 Photography
'Essence' "Black Women in Music" Party
'Essence' 'Black Women in Music' Party
Supper club-style seating made for an intimate environment. The mag's New York-based event marketing director, Candace Purdie Montgomery, oversaw the event, with production from Caravents.
Photo: Line 8 Photography
'Essence' "Black Women in Music" Party
'Essence' 'Black Women in Music' Party
My Black Is Beautiful and Lincoln were the party's sponsors. Capital Photo Booth brought a booth with a logoed backdrop, where guests could snap their mugs and upload to social media.
Photo: Line 8 Photography
'Essence' "Black Women in Music" Party
'Essence' 'Black Women in Music' Party
Sponsor Lincoln parked its vehicle inside the venue.
Photo: Line 8 Photography
'Essence' "Black Women in Music" Party
'Essence' 'Black Women in Music' Party
Caravents brought a gold-framed screen to center stage.
Photo: Line 8 Photography
'Essence' "Black Women in Music" Party
'Essence' 'Black Women in Music' Party
Music-inspired gobos illuminated the floor.
Photo: Line 8 Photography
'Essence' "Black Women in Music" Party
'Essence' 'Black Women in Music' Party
The opulent Belasco made for ready-made decor at the Essence event.
Photo: Line 8 Photography
The Recording Academy's "Grammy Glam" Event
The Recording Academy's 'Grammy Glam' Event
The Recording Academy launched a new female-focused event this year intended to integrate music and glamour. Sponsors CoverGirl, Venus, and Olay were represented in beauty-themed rooms throughout MyHouse.
Photo: Courtesy of The Recording Academy®/Wireimage.com © 2012
The Recording Academy's "Grammy Glam" Event
The Recording Academy's 'Grammy Glam' Event
Guests could stop by the CoverGirl lounge for touchups. And the Olay lounge included a Regenerist bar where guests could choose from a variety of antioxidant and rejuvenating cocktails custom made with fresh ingredients by a mixologist.
Photo: Courtesy of The Recording Academy®/Wireimage.com © 2012
The Recording Academy's "Grammy Glam" Event
The Recording Academy's 'Grammy Glam' Event
Models greeted guests in costumes meant to evoke the look of goddesses, on-brand for sponsor Venus. Further integrating the three participating brands was a green screen photo opp that allowed guests to snap images as they would appear on a CoverGirl, Olay, or Venus magazine cover. Live upload to social media and email was available.
Photo: Courtesy of The Recording Academy®/Wireimage.com © 2012
The Recording Academy's "Grammy Glam" Event
The Recording Academy's 'Grammy Glam' Event
Brands' wares were represented in plexi boxes that hung on the wall like art.
Photo: Courtesy of The Recording Academy®/Wireimage.com © 2012
The Recording Academy's "Grammy Glam" Event
The Recording Academy's 'Grammy Glam' Event
DJ Spinderella spun for the crowd.
Photo: Courtesy of The Recording Academy®/Wireimage.com © 2012
The Recording Academy's "Grammy Glam" Event
The Recording Academy's 'Grammy Glam' Event
Producing the party were Grammy event producer Suzy Ann Machado and the new DNA Events Inc.
Photo: Courtesy of The Recording Academy®/Wireimage.com © 2012
Heineken and JetBlue Airways Pre-Grammy Party
Heineken and JetBlue Airways Pre-Grammy Party
In celebration of nominated artists Cut Copy, Wilco, Daft Punk, Maroon 5, and OK GO, New York-based event firm UG and Los Angeles-based DJ collective the Embassy hosted a party at the Hollywood Roosevelt on Saturday. Sponsored by Heineken and JetBlue Airways, the event brought Elijah Wood as DJ.
Photo: Courtesy of Entertainment Fusion Group
The 54th Annual Grammy Awards Gift Lounge
The 54th Annual Grammy Awards Gift Lounge
The Grammy gift lounge at Staples Center ran from Thursday through Saturday, with production by Distinctive Assets and a Candyland-like theme.
Photo: WireImage © 2012
The 54th Annual Grammy Awards Gift Lounge
The 54th Annual Grammy Awards Gift Lounge
Candies and candy-colored flowers lent a springlike look on the first day of the suite, Thursday, when temperatures soared into the 80s around town.
Photo: WireImage © 2012
The 54th Annual Grammy Awards Gift Lounge
The 54th Annual Grammy Awards Gift Lounge
Even male visitors to the suite stopped by to have a nail or two painted with 24-karat gold polish being offered by Red Carpet Manicure (one bottle of the stuff would retail for $5,000); here, musician Rickard Goransson takes advantage. Red Carpet Manicure also gave out gifts of its limited-edition award-inspired polish pack, which includes shades like "I Can't Believe It," "My Thank You Speech," "Award Winning," and "It's a Champagne Night."
Photo: WireImage © 2012
The 54th Annual Grammy Awards Gift Lounge
The 54th Annual Grammy Awards Gift Lounge
Solstice Sunglass Boutique and Safilo USA were among the high-end brands hawking wares to attendees at the Grammys' official lounge. The Candyland-inspired look of the event was meant as a play off the notion that celebrities are like kids in a candy store at such suites, scoring abundant and expensive goodies.
Photo: Alison Buck/WireImage
The 54th Annual Grammy Awards Gift Lounge
The 54th Annual Grammy Awards Gift Lounge
A checkerboard floor popped at the lounge.
Photo: WireImage © 2012
The 54th Annual Grammy Awards Gift Lounge
The 54th Annual Grammy Awards Gift Lounge
Musician Anthony Hamilton, one of many celebrities and executives who stopped by, showed off his moves at the suite.
Photo: WireImage © 2012
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Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Brands & Event Pros
Meet the 2025 BizBash 40 Under 40
BizBash highlights impressive industry leaders who have made an early mark on the meeting and event industry—before even celebrating their 40th birthday.
Bb40u40 2025 Meet The Winners 880x496 Article Header
Event Production & Fabrication
Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour
Monkey 47 cloaked an educational experience about the gin brand’s roots as a series of mysterious events that surprised and delighted guests from the moment they received the invite. Here’s how.
Monkey 47 Schwarzwald Dry Gin embarked on a three-city experiential tour across the U.S. that immersed spirits industry trade professionals in it brand DNA.
Event Production & Fabrication
See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'
Rock the Ocean's Tortuga Music Festival, in partnership with Sunbelt Rentals, sets the bar for sustainability in large-scale events, blending top musical acts with energy-efficient rentals and impactful environmental advocacy.
In addition to big-name headliners Jelly Roll, Keith Urban, and Luke Combs, a standout moment of this year's event—held April 4-6—was the Conservation Village Powered by Sunbelt, which featured interactive exhibits highlighting marine conservation efforts and everyday ways fans can protect ocean ecosystems.
Brands & Event Pros
Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events
This creative crew is using standout designs, smart engagement strategies, and flawless execution to move the event industry forward.
2025 Industry Innovators Article Image Planners Designers Producers
Event Production & Fabrication
How to Launch a New Event Agency in Decadence and Style
Ashley Woody hosted industry professionals for "A Night of Revelry" in honor of her new boutique event agency, Maison Madera. See all the surreal details—and read her tips for throwing a successful launch event.
To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.
Event Production & Fabrication
How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power
The founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.
On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.
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