More than 1,200 exhibitors filled the Orange County Convention Center Sunday to Thursday for the Healthcare Information Management Systems Society’s annual conference. Information technology is not a particularly visual topic, but many exhibitors succeeded in creating visually engaging booths to attract the attention of the nearly 38,000 attendees. Here’s a look at the designs.
Live Marketing created an interactive iPad wall for Siemens. The eye-catching display contained 119 of the devices, some permanently mounted and others placed on the wall by two presenters as they spoke. The iPads functioned synchronously to reflect the concept of connected care offered by the company’s new CareXcell product.
Sunquest used 16-foot string curtains to create semiprivate meeting areas in two corners of its booth.
At the McKesson booth, a graphic artist from Ink Factory created a new piece of art each day around a specific health care topic based on Twitter and in-person comments. The company recorded a time-lapse video of the artist at work, which it then shared on its social networks.
Alere used circular structures in a tunnellike design to emphasize that its services support a continuum of care.
CareTech Solutions erected an elevated glass-enclosed room that nearly filled its entire 20- by 30-foot space on the show floor. The interior was designed to replicate the company’s service desk system for hospitals. Preshow marketing materials invited prospects to stop by, using the tagline, “Discover what’s in the box.”
CliniComp International used drapes, contemporary chandeliers, and lounge seating to create a 13- by 15-foot living-room-style meeting area in the middle of its booth.
To emphasize its theme of “Connected Care in Action,” Medecision had dancers clad in bright bodysuits playing Just Dance 2014 on an Xbox One. The dancers wore Fitbit tracking devices, and attendees could enter for a chance to win a game system by guessing the total number of steps the dancers would take during the conference.
KLAS used redwood deck flooring and half-walls made of bamboo to create a multilevel booth with an open, inviting atmosphere.
Stoltenberg Consulting erected a 20- by 20-foot geodesic dome in the middle of its booth that served as meeting space. Decorating the dome and a nearby treelike structure were discs imprinted with “What if …” questions related to health information technology, which served as conversation-starters with attendees.
Tension fabric stretched across a 30-foot-tall geometric frame created a striking perimeter at the booth for Interfaceware.
Faux brick walls, a large square bar, and multiple televisions created a sports bar atmosphere to highlight Hyland Software’s OnBase system. Booth staff hosted a happy hour each evening with snacks and beer.
CDW, a technology solutions provider for health care, invited attendees to play a variety of quiz-show-style games based on content about the company’s services. In addition to winning small prizes such as battery chargers and tablet cases, attendees earned raffle tickets each time they played a game or interacted with booth staff. Twice a day the company awarded a GoPro camera as a raffle prize.
