As has come to be expected from the world's biggest watch fair, brands did not skimp on the grand and luxurious displays for Baselworld 2015, which ran for eight days in March in Basel, Switzerland. Despite recent volatility in established luxury markets and currency uncertainty, the industry event drew some 150,000 attendees; and while the number of buyers was down 3 percent from 2014, there was a 7.5 percent increase in media attendance, according to Sylvie Ritter, managing director of Baselworld.
As brands fought to stand out with their displays—from Breitling’s jellyfish-filled aquarium and Graff’s golden emporium to Bulgari’s snakeskin-inspired façade—Baselworld was a microcosm of lights, textures, and plenty of bulletproof glass within the Messe Basel exhibition center. Here's a look at the season’s most striking spaces.