This week's roundup includes an ironic doughnut wall in Los Angeles, Shake Shack's Super Bowl catering package, a Hello Kitty truck in New York, and Oscar Mayer's custom RV in San Francisco.
Nail polish brand OPI celebrated the launch of its new Hello Kitty-theme line with a branded truck that came to New York's West Side Highway and Bryant Park January 21 and 22. The truck gave passersby the chance to test out the new line and take photos with the mascot and also offered hot chocolate and treats from the Hello Kitty Cafe.
Patina Restaurant Group has developed five Grammy-inspired cocktails honoring this year's Record of the Year nominees. They include Gon' Give It to You, inspired by Mark Ronson and Bruno Mars's "Uptown Funk" with a riff on the classic gin fizz, as well as She'll Be the Death of Me—paying tribute to the Weeknd's "Cant Feel My Face"—which combines heat from chili liquor with cool, fresh mint. The drinks are available at Los Angeles restaurants Nick & Stef's Steakhouse, Pinot Grill, Kendall's Brasserie & Bar, Ray's & Stark Bar, and Café Pinot.
People magazine and the Entertainment Industry Foundation co-hosted the annual Screen Actors Guild Awards Gala after the 22nd annual show at the the Shrine Auditorium and Expo Center on January 30. In a nod to Hollywood's golden age, the space was given an opulent look, which included glittering chandeliers and gold-framed movie posters.
As a hotel room alternative for the Super Bowl this weekend, fans bid on the opportunity to sleep in Oscar Mayer's customized RV trailer, the "Wienie-Bago," through an EBay promotion that was open through January 31. The RV, which sleeps four and has a kitchenette with snacks and drinks, will stop in San Francisco Saturday to Monday along with the brand's hot-dog-shaped promotional vehicle the "Wienermobile."
For a Super Bowl 50 catering idea, Shake Shack is offering a package that consists of 10 ShackBurgers, two pints of custard, and a limited-edition Shake Shack mini football. The package is available for $50 at nearly all Shake Shack locations.
The P.G.A. Merchandise Show took place January 27 to 29 at the Orange County Convention Center in Orlando. Organizers used wedding-style snail-mail to attract around 7,000 attendees to the event. The invitations offered three R.S.V.P. options: email, calling a concierge, or mailing a postage-paid response card.
Liquor brand Svedka hosted its "Broken Resolutions" party on January 19 at Hyde Sunset in Los Angeles. The event had ironic stations inspired by classic New Year's resolutions people are likely to break. One such station was a doughnut wall from Hollywood Candy Girls that was marked with an "Eat Better" sign.
Marquee-style lights that spelled out "Drink Less" made for an ironic backdrop for the bar. Similarly, signature cocktails had playful names, including "Eat More Fruit," a libation made with Svedka Grapefruit Jalapeno vodka and melon liqueur.
The second annual Monogram Dinner by Design Presented by Caesarstone took place January 19 to 24 at the Design Exchange in Toronto. The event showcased 12 interactive dining installations from architect and design firms. The setting from firm Bortolotto was designed to have guests feel like they were dining in a construction site overlooking the city's skyline.
Interior design firm Parker Barrow's installation was inspired by the film Blade Runner and featured a variety of textures like wood, leather, and glass.
