Makeup Looks: 10 Trade Show Booth Designs from Beauty Brands

At Sephora’s Leadership Conference, which took place in Las Vegas in June, Blueprint Studios built more than 30 customized booths for the event. Rihanna’s Fenty Beauty presence featured a Moroccan theme with a gold-and-purple color scheme. The line's extensive range of makeup shades was also on display. Kendo Brands oversaw the booth's creative design.

At the Sephora conference, the booth promoting Dr. Jart’s Ceramidin Cream, a moisture barrier detector, featured an Antarctic theme with penguin cut-outs, a yellow bean bag, and a giant replica of the product.

For the Marc Jacobs Beauty booth at the Sephora conference, larger-than-life compact mirrors and makeup brushes were flanked by enlarged images of the brand’s gel powder eyeshadow line. Kendo Brands oversaw the creative design and Blueprint Studios oversaw the buildout.

Beautyblender, which is known for its hot pink makeup sponges, brought a smaller version of its pop-up bodega concept, which debuted in New York, to the Sephora conference. The booth featured branded grocery items like milk cartons, spray bottles, cups of coffee, and hot pink milk crates.

Nail polish brand CND Shellac partnered with Social House Inc. to create a color wheel activation at the Premiere Orlando beauty show in June. The activation included six different rooms, each dedicated to a product and each forming a piece of the color wheel scheme. For example, the “Speed & Removal” room, featuring green elements like a clock and dollar bill wallpaper, represented CND Shellac Luxe Gel Polish, which is ready to remove in 60 seconds.

A gold-color “Care & Condition” room highlighted the brand’s SolarOil product, which is applied over nail polish. The room featured gold bean bags and lighting fixtures.

At PopSugar’s inaugural PopSugar Play/Ground in New York in June, perfume and jewelry brand Mugler's activation was inspired by a fair, complete with a roller coaster car photo op and a mini Ferris wheel.

At Beautycon Media’s annual festival in Los Angeles in July, the Better Skin Company created a psychedelic painted wall inspired by the brand’s Mirakle Cream label. Guests could pose with barely clothed male models, who were painted to match the wall.

Target Beauty partnered with MKG to design a swing set photo booth at Beautycon. Guests could sit in pink swings against a branded backdrop made of oversize paper flowers in shades of yellow, orange, and red.

Retailer Sally Beauty built a carnival-theme booth at Beautycon that had a black-and-white illustrated backdrop representing hair strands. Guests were invited to sit on a spinning aerial hoop to pose for photos.