Guests were guided through the house to the backyard pool area, which was decked out with pink lighting and various food stations. Gonzalez observed that for many premiere events, it’s all about the red carpet and screening—and sometimes, the parties are more of an after-thought. In his view, though, "To really impress and make it memorable, you have to throw a really nice party. You have to try and find a unique space," he says. "I can happily say that westhaus hasn’t had one after-party at the same property. I hate the saying ‘If it ain’t broke, don’t fix it.’ ... At the end of the night, the cast were some of the last people to leave. They stuck around because it was a cool environment.”Photo: Moses Truzman
The premiere took place on an uncharacteristically chilly night in Los Angeles, starting with a red carpet and screening at the Regency Bruin Theatre, followed by an over-the-top after-party at the opulent, 25-acre Palazzo di Amore estate in Beverly Hills.
Event producer westhaus included fun winks and nods to the series every step of the way, from a vibrant carpet that featured the show’s catering van and infamous pink bow ties, to the standout catering options and rosy lighting of the after-party.
Weston Garret Gonzalez, who planned events in-house at several entertainment studios before launching westhaus in 2019, describes his approach as “content-first.” “We are always looking to approach [events like this] from the idea of, ‘How do we really highlight the series?" he says. "I’m always thinking, 'What can do I do differently? How can I bring in the brand? How can I add those little touches inspired by the project we’re working on?"
His team was able to screen the first two episodes of the new season, which allowed him to pick up on small details that would make fun event details. "I cannot tell you how many times I talked about the exact color of pink we had to use!" Gonzalez laughed.
The Feb. 22 gathering drew Ken Marino, Jane Lynch, Jennifer Garner, Martin Starr, Megan Mullally, Ryan Hansen, Tyrel Jackson Williams, Zoë Chao, and James Marsden, the stars of the new season that premiered on Feb. 24 on STARZ.
We caught up with Gonzalez to learn all the behind-the-scenes details of producing an event for such a beloved series—including exactly what went into sourcing that 53,000-square-foot mansion. Check out the vendors involved, and keep scrolling to see photos and details from the ambitious undertaking...
VENDORS
Production: westhaus group
Graphics: Messex Industries
Lighting: Lighten Up Inc.
Catering: Food & Bounty
Furniture: Bright Event Rentals, FormDecor
Carpet: Event Carpet Pros
Branded Materials: Slant LA
Party Florals: The Sweetzer Life
Photo Activation: The Bosco

![On the other side of the carpet, glasses of Champagne were held in place with pink bow ties, evoking the catering uniforms the characters wear on the show. “I’m such a stickler for step-and-repeats. I spent a decade on the other side [working internally at studios], and always tried to challenge agencies to do something different,' explained Gonzalez.](https://img.bizbash.com/files/base/bizbash/bzb/image/2023/02/2K4A2185.63fd2cec71193.png?auto=format%2Ccompress&q=70&w=400)



"We probably scouted at least 20 venues. But from the events mind, I had to look at what would function—like being able to valet park that many cars, not having noise ordinances, having enough indoor space. There were a lot of parameters.” Gonazelz also had to consider its proximity to the screening in Westwood, along with Wi-Fi access, safety for guests as they drove up winding roads in the dark, and more. Eventually, his team presented three options, and STARZ chose Palazzo di Amore.



“I love challenging my team and the vendors that I work with. … At the end of the day, we’re planning events. It needs to be fun, it needs to be exciting, it needs to be something different," said Gonzalez. "I saw this venue, and I know a lot of people wouldn’t go near it—it’s a pain! But at the end of the day, I know it’s totally worth it based on client feedback and the guest experience. It’s super rewarding.”






In addition to his vendor partners, Gonzelez makes a point to shout out the westhaus team members who worked on the event: Ashlea Mackin-Burke, Gem Anderson, Wendy Creed, Emma Easton, Mckenzie Bing, Bella Maytorena, Candace Guidon, Carly Chapman, and Alison Ennik. “They all worked tirelessly alongside me on this premiere and it would be nothing without their support,” he says.