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  1. Production & Strategy
  2. Event Production & Fabrication

How the Extravagant Party Down Premiere Took Over a 25-Acre Estate—While Staying True to the Comedy Series

To celebrate the return of STARZ's Adam Scott-led series, producers westhaus sourced an enormous private mansion in Beverly Hills, and filled it with fun winks and nods to the cult comedy.

Claire Hoffman
March 2, 2023

Guests were guided through the house to the backyard pool area, which was decked out with pink lighting and various food stations. Gonzalez observed that for many premiere events, it’s all about the red carpet and screening—and sometimes, the parties are more of an after-thought. In his view, though, 'To really impress and make it memorable, you have to throw a really nice party. You have to try and find a unique space,' he says. 'I can happily say that westhaus hasn’t had one after-party at the same property. I hate the saying ‘If it ain’t broke, don’t fix it.’ ... At the end of the night, the cast were some of the last people to leave. They stuck around because it was a cool environment.”Guests were guided through the house to the backyard pool area, which was decked out with pink lighting and various food stations. Gonzalez observed that for many premiere events, it’s all about the red carpet and screening—and sometimes, the parties are more of an after-thought. In his view, though, "To really impress and make it memorable, you have to throw a really nice party. You have to try and find a unique space," he says. "I can happily say that westhaus hasn’t had one after-party at the same property. I hate the saying ‘If it ain’t broke, don’t fix it.’ ... At the end of the night, the cast were some of the last people to leave. They stuck around because it was a cool environment.”Photo: Moses TruzmanLOS ANGELES—STARZ's beloved comedy series Party Down follows a group of disgruntled, out-of-work actors working for an upscale catering company in Los Angeles. But at the premiere party for the long-awaited third season, the event staff was anything but disgruntled.

The premiere took place on an uncharacteristically chilly night in Los Angeles, starting with a red carpet and screening at the Regency Bruin Theatre, followed by an over-the-top after-party at the opulent, 25-acre Palazzo di Amore estate in Beverly Hills.

Event producer westhaus included fun winks and nods to the series every step of the way, from a vibrant carpet that featured the show’s catering van and infamous pink bow ties, to the standout catering options and rosy lighting of the after-party.

Weston Garret Gonzalez, who planned events in-house at several entertainment studios before launching westhaus in 2019, describes his approach as “content-first.” “We are always looking to approach [events like this] from the idea of, ‘How do we really highlight the series?" he says. "I’m always thinking, 'What can do I do differently? How can I bring in the brand? How can I add those little touches inspired by the project we’re working on?"

His team was able to screen the first two episodes of the new season, which allowed him to pick up on small details that would make fun event details. "I cannot tell you how many times I talked about the exact color of pink we had to use!" Gonzalez laughed.

The Feb. 22 gathering drew Ken Marino, Jane Lynch, Jennifer Garner, Martin Starr, Megan Mullally, Ryan Hansen, Tyrel Jackson Williams, Zoë Chao, and James Marsden, the stars of the new season that premiered on Feb. 24 on STARZ.

We caught up with Gonzalez to learn all the behind-the-scenes details of producing an event for such a beloved series—including exactly what went into sourcing that 53,000-square-foot mansion. Check out the vendors involved, and keep scrolling to see photos and details from the ambitious undertaking...

VENDORS
Production: westhaus group
Graphics: Messex Industries
Lighting: Lighten Up Inc.
Catering: Food & Bounty
Furniture: Bright Event Rentals, FormDecor
Carpet: Event Carpet Pros
Branded Materials: Slant LA
Party Florals: The Sweetzer Life
Photo Activation: The Bosco

STARZ's season-three celebration of Party Down kicked off with a screening of the first two episodes at the Regency Bruin Theater on Feb. 22. The black carpet featured the show's signature bright pink color, along with a step-and-repeat made from real Champagne bottles, a nod to the show's posh catering company.
STARZ's season-three celebration of Party Down kicked off with a screening of the first two episodes at the Regency Bruin Theater on Feb. 22. The black carpet featured the show's signature bright pink color, along with a step-and-repeat made from real Champagne bottles, a nod to the show's posh catering company.
Photo: Evan Duning
On the other side of the carpet, glasses of Champagne were held in place with pink bow ties, evoking the catering uniforms the characters wear on the show. “I’m such a stickler for step-and-repeats. I spent a decade on the other side [working internally at studios], and always tried to challenge agencies to do something different,' explained Gonzalez.
On the other side of the carpet, glasses of Champagne were held in place with pink bow ties, evoking the catering uniforms the characters wear on the show. “I’m such a stickler for step-and-repeats. I spent a decade on the other side [working internally at studios], and always tried to challenge agencies to do something different," explained Gonzalez.
Photo: Evan Duning
In a fun photo moment, an identical replica of the Party Down Catering van from the show was parked on the carpet.
In a fun photo moment, an identical replica of the Party Down Catering van from the show was parked on the carpet.
Photo: Evan Duning
The event drew the series's stars, (from left) Martin Starr, Zoë Chao, Jennifer Garner, Ryan Hansen, Jane Lynch, Megan Mullally, Ken Marino, Tyrel Jackson Williams, and James Marsden. (Actor Adam Scott was not in attendance due to a scheduling conflict.)
The event drew the series's stars, (from left) Martin Starr, Zoë Chao, Jennifer Garner, Ryan Hansen, Jane Lynch, Megan Mullally, Ken Marino, Tyrel Jackson Williams, and James Marsden. (Actor Adam Scott was not in attendance due to a scheduling conflict.)
Photo: Evan Duning
The after-party took place at Palazzo di Amore, a 25-acre estate up a long, winding road in Beverly Hills. Gonzalez recalled that when he first started talking to STARZ in November, the client knew they wanted the event to be 'bold.' Once the STARZ team mentioned the idea of a private residence—an ideal choice for a show that often depicts parties at various private residences around Los Angeles—“we were off,” he explained. 'We probably scouted at least 20 venues. But from the events mind, I had to look at what would function—like being able to valet park that many cars, not having noise ordinances, having enough indoor space. There were a lot of parameters.” Gonazelz also had to consider its proximity to the screening in Westwood, along with Wi-Fi access, safety for guests as they drove up winding roads in the dark, and more. Eventually, his team presented three options, and STARZ chose Palazzo di Amore.
The after-party took place at Palazzo di Amore, a 25-acre estate up a long, winding road in Beverly Hills. Gonzalez recalled that when he first started talking to STARZ in November, the client knew they wanted the event to be "bold." Once the STARZ team mentioned the idea of a private residence—an ideal choice for a show that often depicts parties at various private residences around Los Angeles—“we were off,” he explained.

"We probably scouted at least 20 venues. But from the events mind, I had to look at what would function—like being able to valet park that many cars, not having noise ordinances, having enough indoor space. There were a lot of parameters.” Gonazelz also had to consider its proximity to the screening in Westwood, along with Wi-Fi access, safety for guests as they drove up winding roads in the dark, and more. Eventually, his team presented three options, and STARZ chose Palazzo di Amore.
Photo: Moses Truzman
Guests were guided through the house to the backyard pool area, which was decked out with pink lighting and various food stations. Gonzalez observed that for many premiere events, it’s all about the red carpet and screening—and sometimes, the parties are more of an after-thought. In his view, though, 'To really impress and make it memorable, you have to throw a really nice party. You have to try and find a unique space,' he says. 'I can happily say that westhaus hasn’t had one after-party at the same property. I hate the saying ‘If it ain’t broke, don’t fix it.’ ... At the end of the night, the cast were some of the last people to leave. They stuck around because it was a cool environment.”
Guests were guided through the house to the backyard pool area, which was decked out with pink lighting and various food stations. Gonzalez observed that for many premiere events, it’s all about the red carpet and screening—and sometimes, the parties are more of an after-thought. In his view, though, "To really impress and make it memorable, you have to throw a really nice party. You have to try and find a unique space," he says. "I can happily say that westhaus hasn’t had one after-party at the same property. I hate the saying ‘If it ain’t broke, don’t fix it.’ ... At the end of the night, the cast were some of the last people to leave. They stuck around because it was a cool environment.”
Photo: Moses Truzman
Another challenge of working with a private residence? Access. Unlike a hotel or other traditional venue, Gonzalez and his team couldn’t just come by on short notice for site surveys. “We saw it, then we took the client, and then I got one round with vendors. So, three times total,' he recalled.
Another challenge of working with a private residence? Access. Unlike a hotel or other traditional venue, Gonzalez and his team couldn’t just come by on short notice for site surveys. “We saw it, then we took the client, and then I got one round with vendors. So, three times total," he recalled.
Photo: Moses Truzman
Security and insurance were also a concern, to protect the spaces and priceless artwork at the private residence. On-site, there was the typical event security, along with talent security and the venue owner’s personal security. “I love challenging my team and the vendors that I work with. … At the end of the day, we’re planning events. It needs to be fun, it needs to be exciting, it needs to be something different,' said Gonzalez. 'I saw this venue, and I know a lot of people wouldn’t go near it—it’s a pain! But at the end of the day, I know it’s totally worth it based on client feedback and the guest experience. It’s super rewarding.”
Security and insurance were also a concern, to protect the spaces and priceless artwork at the private residence. On-site, there was the typical event security, along with talent security and the venue owner’s personal security.

“I love challenging my team and the vendors that I work with. … At the end of the day, we’re planning events. It needs to be fun, it needs to be exciting, it needs to be something different," said Gonzalez. "I saw this venue, and I know a lot of people wouldn’t go near it—it’s a pain! But at the end of the day, I know it’s totally worth it based on client feedback and the guest experience. It’s super rewarding.”
Photo: Moses Truzman
In addition to the outdoor pool area, there was a large adjacent indoor area with additional food and seating—and, of course, plenty of pink bow ties.
In addition to the outdoor pool area, there was a large adjacent indoor area with additional food and seating—and, of course, plenty of pink bow ties.
Photo: Moses Truzman
Pink florals and custom cocktails also evoked the show.
Pink florals and custom cocktails also evoked the show.
Photo: Moses Truzman
Behind the bar, the words 'Are we having fun yet?' were printed on the window—a nod to Adam Scott's character's infamous line on the show.
Behind the bar, the words "Are we having fun yet?" were printed on the window—a nod to Adam Scott's character's infamous line on the show.
Photo: Moses Truzman
Caterers Food & Bounty set up various food stations throughout the event, including a seafood bar and a candy bar.
Caterers Food & Bounty set up various food stations throughout the event, including a seafood bar and a candy bar.
Photo: Moses Truzman
There was also a grazing table. 'Food & Bounty is an LGBTQI+-owned and -operated, female-run catering company. They do just great service and are so creative, and are never afraid of a challenge,' said Gonzalez. 'This was an event where we could really push the boundaries of catering. We wanted people to feel like they’re at this really extravagant party that the Party Down cast was catering.'
There was also a grazing table. "Food & Bounty is an LGBTQI+-owned and -operated, female-run catering company. They do just great service and are so creative, and are never afraid of a challenge," said Gonzalez. "This was an event where we could really push the boundaries of catering. We wanted people to feel like they’re at this really extravagant party that the Party Down cast was catering."
Photo: Moses Truzman
At a photo booth from The Bosco, guests could pose with balloons, Champagne props, and pink confetti to create their own versions of the series's promo art. In addition to his vendor partners, Gonzelez makes a point to shout out the westhaus team members who worked on the event: Ashlea Mackin-Burke, Gem Anderson, Wendy Creed, Emma Easton, Mckenzie Bing, Bella Maytorena, Candace Guidon, Carly Chapman, and Alison Ennik. “They all worked tirelessly alongside me on this premiere and it would be nothing without their support,” he says.
At a photo booth from The Bosco, guests could pose with balloons, Champagne props, and pink confetti to create their own versions of the series's promo art.

In addition to his vendor partners, Gonzelez makes a point to shout out the westhaus team members who worked on the event: Ashlea Mackin-Burke, Gem Anderson, Wendy Creed, Emma Easton, Mckenzie Bing, Bella Maytorena, Candace Guidon, Carly Chapman, and Alison Ennik. “They all worked tirelessly alongside me on this premiere and it would be nothing without their support,” he says.
Photo: Moses Truzman
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