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Elton velour drapes

Elton velour drapes

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Star Drop Curtains

Star Drop Curtains

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Big Top digital

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Animation curtain

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Stretch shape rentals

Frazzle austrian

Frazzle austrian

NYC Opera event, fabulous fabrics

NYC Opera event, fabulous fabrics

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More in Experiential, Activations & Sponsorships

PopTV hosted its first-ever pop-up in Los Angeles in late November. The three-day Schitt's Creek activation, which was free and open to the public and later traveled to New York, spanned 7,000 square feet and included show-inspired vignettes such as Cafe Tropical and Rose Apothecary.

Need Some Inspiration? Check Out 24 Clever Ideas From Recent Entertainment Premieres and Promotions

Also in 2016, sponsor Delta Air Lines created an immersive installation to introduce its new collaborative research center dubbed the Hangar. Inside the space, 6,000 LED lights simulated a star-filled sky. Attendees could climb throughout the dream-like environment and then submit innovative ideas for Delta to explore.

#ThrowbackThursday: 10 Smart Ideas From TED Conferences Through the Years

Navigating Through the Changes Impacting the Event Industry

Navigating Through the Changes Impacting the Event Industry

Instagram hosted its first Coachella party in 2019, taking over the Pond Estate in Palm Springs. The social-media platform teamed up with experiential agency Manifold and artist D'ana Nunez of COVL for Instagram Desert Chill. The look of the party centered around Nunez's abstract mural, which drew inspiration from the desert landscape and the 1970s. See more: Coachella 2019: 6 Design Trends to Steal for Your Next Event

#ThrowbackThursday: Take a Look at Coachella Activations Through the Years

Guests tested their observation skills in the 360-degree Surveillance Challenge.

See How the Smithsonian Channel Brought Its New Spy Series to Life

On March 9, Bulleit, in partnership with Johnnie Walker, hosted media, tastemakers, trade professionals, and V.I.P.s at an event celebrating the launch of Diageo’s Created by Craftswomen initiative and the unveiling of the new Bulleit Bourbon Blenders’ Select No. 001. The evening included two interactive seminars where guests learned about being a professional blender, followed by a panel discussion. The event took place at New York’s High Line Hotel, which was chosen because of its “craftswomen” vibe.

10 Best Ideas of the Week: a COVID-19 Panel Discussion, Personalized Irish Pop-Up Pubs, a Buzzy Beehive Activation

In honor of International Women's Day, Diane von Furstenberg hosted InCharge Conversations 2020 Presented by Mastercard on March 6 at her store in New York. (Mastercard and DVF recently partnered up to integrate technology and intelligent insights into the in-store experience.) The daylong series of events and panel discussions included Gloria Steinem, Jameela Jamil, Jennifer Nettles, Sylvia Acevedo, Naomi Klein, Adrienne Warren, Campbell Brown, and others.

10 Best Ideas of the Week: Gucci’s Beauty Pop-Up, a No-Kids-Allowed Daycare-Inspired Speakeasy, a Dreamy Cloud-Filled Party

The new products, which were on display at each table, included color-intensifying eye primers, eyeshadows, lipsticks, concealers, and more.

See Inside This Beauty Brand’s Playful 'Party of Two'

'We loved the idea of them thinking they were going to this nice night out, and then show up and it's a daycare—just the thing they were trying to get away from,' explained the event producers at AGENC. But guests were quickly escorted into the adjacent British pub, where the real fun began.

Why This Event Had a Daycare-Inspired Speakeasy

On February 29 and March 1 in New York, Spotify hosted a two-day immersive exhibit-style pop-up titled “Black History Is Now: Phenomenal Black Music” to celebrate genres and generations, ranging from Bob Marley and Mary J. Blige to Lil Nas X and Lizzo. The pop-up featured stories curated by music journalist Jewel Wicker and interactive elements by the Spotify creative team, as well as performances and panels. Spotify also partnered with Levi’s to build a customization station where guests could select patches designed by Joe Freshgoods and Jamilla Okubo to add to their jackets.

10 Best Ideas of the Week: Boozy Cotton Candy, a Glowing Light Installation, Amazon’s Gritty 1970s New York-Inspired Setting

Why Did All the Activations at the Create & Cultivate Conference Look Alike?

Amazon Prime Video transformed an entire block in Highland Park using period cars, costumed performers, and other props. For a screening, Highland Theatres became 'The Empire,' a throwback space inspired by New York's old-school grindhouse theaters.

Amazon's Gritty 'Hunters' Promotion Turned an Entire City Block into 1970s New York

Ketel One Botanicals served cocktails inside a floral-theme bar buildout in the Grand Tasting Village.

Rain Tactics, Ticketing Strategies, and New Successes from the 2020 South Beach Wine & Food Festival

To celebrate the Blu-ray release of Frozen 2 on February 25, Los Angeles’s FIDM: Fashion Institute of Design & Merchandising took over a Disney storefront at Westfield Century City with streetwear inspired by the four elements of nature—earth, wind, water, and fire—along with an avant-garde Elsa-inspired gown. The looks will be on display through Sunday.

10 Best Ideas of the Week: a Job Seeker’s ‘Black Hole’ Installation, 'Frozen 2'-Inspired Fashions, a Creative Cake Made of Lipsticks