Although holiday shopping sales so far aren't as strong as last year, marketers are continuing to engage their target consumers with seasonal activations. In New York's meatpacking district, a temporary space showcased a new line of men's underwear (and had a vintage pool table), while Hendrick's gin had a pop-up event with rather unusual tropes—think a performer dressed as a potted rose. Here's a look inside the activations that captured consumer attention in a crowded season of marketing.
Photo: Courtesy of FYM Productions
Ted Baker Holiday Façade
Photo: Erik Valind
Food 52 & Kitchensurfing Holiday Market
Photo: Courtesy of Kitchensurfing
Stella Artois Crystal Chalice Holiday Window
Photo: Mike Coppola/Getty Images
Stella Artois Holiday Dinner
Photo: Mike Coppola/Getty Images
Stella Artois Holiday Dinner
Photo: Mike Coppola/Getty Images
Samsung Galaxy Studio
Photo: Neilson Barnard/Getty Images for Samsung
Samsung Galaxy Studio
Photo: Neilson Barnard/Getty Images for Samsung
Samsung Galaxy Studio
Photo: Neilson Barnard/Getty Images for Samsung
ION's "Get Wrapped Up in the Holidays"
Photo: Courtesy of the Michael Alan Group
ION's "Get Wrapped Up in the Holidays"
Photo: Courtesy of the Michael Alan Group
ION's "Get Wrapped Up in the Holidays"
Photo: Courtesy of the Michael Alan Group
Frigo Pop-Up Boutique
Photo: Patrick McMullan/PatrickMcMullan.com