Entertainment studios have long been creating over-the-top, clever premieres and promotions for TV shows and movies. But for many recent events, planners have been thinking further outside the box with eye-catching stunts, unique formats, fun photo booths, and memorable public experiences.
From a Grey's Anatomy art exhibit to a Freddie Mercury flash mob to a red carpet flanked by fish tanks, here are some eye-catching, steal-worthy event ideas from recent premieres and promotions.
'Homecoming'
Photo: Jordan Strauss/January Images
'Homecoming'
Photo: Marissa Joy Photography
'Homecoming'
Photo: Marissa Joy Photography
'Bohemian Rhapsody'
Photo: Joseph Pippen
'Snowfall'
Photo: Courtesy of FX
'Snowfall'
Photo: Courtesy of FX
'Snowfall'
Photo: Courtesy of FX
'Snowfall'
Photo: Courtesy of FX
'Buying It Blind'
Photo: House Studios
'Night School'
Photo: Alex J. Berliner/ABImages
'The Purge'
Photo: Evans Vestal Ward/USA Network
'Grey's Anatomy'
Photo: Rich Polk/Getty Images
'Grey's Anatomy'
Photo: Rich Polk/Getty Images
'Grey's Anatomy'
Photo: Rich Polk/Getty Images
'My Dinner With Hervé'
Photo: Gabor Ekecs
'The Chilling Adventures of Sabrina'
Photo: Marissa Joy Photography
'The Good Cop'
Photo: Nicholas Hunt/Getty Images
'Sharp Objects'
Photo: Courtesy of HBO
'Sharp Objects'
Photo: Courtesy of HBO
'Pose'
Photo: Sean Smith
'Insecure'
Photo: Dorothy Hong
'Maniac'
Photo: Dimitrios Kambouris/Getty Images
'Maniac'
Photo: Dimitrios Kambouris/Getty Images