How Brands Maintained an Authentic, Local Vibe at Austin City Limits
American Express, Bumble, Tito’s, and more catered to fans at the annual two-weekend music festival.
AUSTIN—Once again, Austin City Limits took over the city’s Zilker Park for two weekends, October 4-6 and October 11-13. More than 75,000 people attended the 18th iteration of the music festival, which was produced by C3 Presents, to catch performances from bands and acts such as Cardi B, Lizzo, Childish Gambino, Guns N Roses, and others.
Brands like Honda, T-Mobile, American Express, and more vied for the attention of the crowd, offered comforts like air-conditioning to beat the Texas heat and phone chargers, and created a splash with colorful Instagrammable installations. Here's a look at how new and returning brands and sponsors attracted and engaged ACL attendees.