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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Frozen Motorola Razr Phones, a Dreamy Pajama Party, a Glowing Neon Chandelier

Here’s a look at 10 steal-worthy ideas we spotted this week.

Michele Laufik
November 22, 2019

This week's roundup includes a cosmo cocktail at a sustainable drink competition in New York; frozen phone installations at a Motorola launch party in Los Angeles; glowing palm trees at a company retreat in Miami; and a wavy projection project in Brooklyn.

Insiders at Industria
Insiders at Industria
Event professionals gathered on November 19 at Industria Williamsburg in Brooklyn for an industry showcase, which included catering from Thomas Preti, Pinch Food Design, Creative Edge Parties, and others, as well as an interactive projection mapping “wave room” experience from Wizard Studios (pictured).
Photo: Jean-Pierre Uys Photography
Make It Twice Competition
Make It Twice Competition
On November 19, Pernod Ricard, along with Absolut and Rethink Food, hosted its second annual Make It Twice competition, a sustainable cocktail event, at the NoMad Bar in New York. Rethink Food NYC is a nonprofit organization that recovers excess food to provide low- or no-cost meals to New York City families in need. Pictured: Compost Cosmo by Jane Danger of Pernod Ricard, which included clementine peel-infused Absolut, dehydrated beet, lime cordial, and apple peel-cranberry syrup.
Photo: Courtesy of Pernod Ricard USA
Compass Celebration
Compass Celebration
Real estate company Compass closed out its annual company retreat with a celebration, designed and produced by the Firm, at Mana Wynwood in Miami on November 14. The event featured custom elements including an LED DJ booth, glowing palm trees, and neon cabanas.
Photo: Adi Adinayev
A chandelier made of bright neon rods hung over the center bar.
A chandelier made of bright neon rods hung over the center bar.
Photo: Adi Adinayev
IIDANY’s Color Invasion
IIDANY’s Color Invasion
On November 7, the New York Chapter of the International Interior Design Association (IIDANY) hosted its 17th annual Color Invasion event at New York’s Center415. The architecture and design community gathered at the “Sweet Dreams”-theme party dressed in their pajamas. The theme was inspired by the executive board’s partnership with Pajama Program, a nonprofit organization dedicated to delivering pajamas and books to at-risk children.
Photo: Johnny Wolf Photography
Catering stations included the Bed Buffet, sponsored by ProSpec; Cereal Bar, sponsored by InsideSource (pictured); and Raid the Fridge, sponsored by Framery.
Catering stations included the Bed Buffet, sponsored by ProSpec; Cereal Bar, sponsored by InsideSource (pictured); and Raid the Fridge, sponsored by Framery.
Photo: Johnny Wolf Photography
Enterprise Rent-A-Car’s “Share the Code. Hit the Road” Campaign
Enterprise Rent-A-Car’s “Share the Code. Hit the Road” Campaign
Enterprise Rent-A-Car hosted its second annual “Share the Code. Hit the Road” event with OneRepublic. The concert took place in Pioneertown, California, at Pappy & Harriet’s. The campaign awarded tickets to fans who were selected for their acts of kindness through the band’s Good Life Foundation. Each fan then received three additional codes to share and pay it forward. FlyteVu handled marketing and event production.
Photo: Matt Winkelmeyer/Getty Images
Launch Party for Motorola’s New Razr
Launch Party for Motorola’s New Razr
For the debut of its reinvented Razr phone, Motorola hosted a futuristic relaunch party at the Container Yard in Los Angeles’s Arts District on November 13. The tech brand tapped creative director Willo Perron to produce the buzzy gathering. Huge, two-paned screens—evoking the look of an open flip phone—featured ever-changing graphics during DJ Diplo’s performance.
Photo: Rich Polk/Getty Images for Motorola
Vignettes such as a collection of early-aughts fashion and antiquated mobile phones were frozen in ice.
Vignettes such as a collection of early-aughts fashion and antiquated mobile phones were frozen in ice.
Photo: Photo: Michael Kovac/Getty Images for Motorola
Ice sculptures depicted figures holding 2004's Razr V3 phone. See more: Why Did Motorola Freeze a Bunch of Old Flip Phones?
Ice sculptures depicted figures holding 2004's Razr V3 phone. See more: Why Did Motorola Freeze a Bunch of Old Flip Phones?
Photo: Michael Kovac/Getty Images for Motorola
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