This week's roundup includes a room full of Sneetches in Ontario; a virtual-reality wine tasting in New York; a mobile phone pop-up activation in Denver; and poolside screenings at the Vulture Festival in Los Angeles.
The Knot Gala
The 10th annual Knot Gala, which took place November 11 at the New York Public Library, featured the theme of “Shine Bright” and was planned and designed by Jove Meyer, creative director and owner of Jove Meyer Events. Guests were greeted by a rainbow floral installation and an illuminated sunburst entryway.
Photo: Courtesy of The Knot
Visible’s Phonetopia
Visible, an all-digital phone service, recently debuted an immersive pop-up activation in Denver that allows visitors to step inside their phones. Open until November 24, Phonetopia lets attendees “dodge notifications” in an obstacle course, enter a retro “airplane mode” lounge, slide into a pool of DMs, and play around in an “SMS” arcade.
Photo: Michael Margiotta
Vulture Festival
The third West Coast edition of Vulture Festival presented by AT&T, which took place November 9 and 10 at the Hollywood Roosevelt in Los Angeles, featured reunions, special screenings by the pool, game nights, and bus tours with celebs like Casey Wilson and Adam Pally.
Photo: Andrew Toth/Getty Images for New York Magazine
Vulture Festival
The festival’s sponsor AT&T brought a Friends-theme activation with photo ops including a replica of the sitcom’s Central Perk couch and a backdrop depicting the fountain from the opening credits.
Photo: Tommaso Boddi/Getty Images for New York Magazine
Lux Wines’ VR Tasting
Guests were able to tour the Italian wineries of the Allegrini, Ratti, and Jermann estates, all part of the Lux Wines portfolio, at this virtual-reality tasting on November 4 at the 5th Floor Lofts of Tarallucci e Vino. Marilisa Allegrini, Renato Ratti, and Felix Jermann are on hand to guide the guests through the experience.
Photo: Helga Traxler
The Dr. Seuss Experience
Kilburn Live, the live events division of Kilburn Media in conjunction with Dr. Seuss Enterprises, recently debuted "The Dr. Seuss Experience" at Mississauga’s Square One Shopping Centre. The interactive experience invites fans of all ages to participate in a nostalgic and whimsical journey with themed rooms from iconic stories like The Lorax. See more: How a New Dr. Seuss Experience Strikes a Balance Between Interactivity and Instagram-Worthy Settings
Photo: Vito Amati
The Dr. Seuss Experience
Once the show wraps in Toronto in January, Kilburn Live has plans for a North American tour with stops in Boston, Seattle, Houston, and other cities. See more: How a New Dr. Seuss Experience Strikes a Balance Between Interactivity and Instagram-Worthy Settings
Photo: Vito Amati
Bulleit’s 3-D Printed Sneaker Launch
In October, Bulleit launched its limited-edition 3-D printed sneakers during a five-night event held at the Ervay Theater in Dallas. More than 1,200 fans, including media, influencers, consumers, and members of the bartending trade enjoyed 3-D printed cocktails, music, entertainment, and live mural painting by local artist Kyle Steed.
See more: See the 3-D Printed Sneakers This Whiskey Brand Designed
See more: See the 3-D Printed Sneakers This Whiskey Brand Designed
Photo: Cooper Neill/Getty Images for Bulleit Frontier Whiskey
Bulleit’s 3-D Printed Sneaker Launch
The unique kicks were a collaboration between Bulleit, Steed, and Tangible Creative, an industrial design and manufacturing firm based in Newark, New Jersey, and are part of the whiskey brand’s Frontier Works project. See more: See the 3-D Printed Sneakers This Whiskey Brand Designed
Photo: Lauren Volo
Maybelline New York's "Best Of" Event
Maybelline New York's "Best of" event, held in Los Angeles in October, had a New York City subway theme produced by Agency Guacamole. Different "subway lines" showcased Maybelline products for brows, eyes, face, and lips. See more: See These Glamorous Takes on Unglamorous Event Themes
Photo: Jeff Pinette Photogrpahy
