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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: a Job Seeker’s ‘Black Hole’ Installation, 'Frozen 2'-Inspired Fashions, a Creative Cake Made of Lipsticks

Here’s a look at 10 steal-worthy ideas we spotted this week.

Michele Laufik
February 28, 2020

This week's roundup includes a cake made of lipsticks at a beauty brand’s event in New York; an experiential exhibit at an HR conference in San Francisco; Frozen 2-inspired fashions in Los Angeles; and a branded dining experience in Chicago.

e.l.f. Cosmetics’ “Party of Two” Event
e.l.f. Cosmetics’ “Party of Two” Event
On February 25, e.l.f. Cosmetics hosted a “Party of Two” at Empire Diner in New York to celebrate the beauty brand’s new launches, which were designed to be worn alone or paired together. The dinner menu was also inspired by the theme and included classic dishes like steak and eggs, mac and cheese, and tomato soup and grilled cheese. Shadow Events produced the evening event.
Photo: Michele Laufik/BizBash
FIDM’s ‘Frozen 2’ Window Display
FIDM’s ‘Frozen 2’ Window Display
To celebrate the Blu-ray release of Frozen 2 on February 25, Los Angeles’s FIDM: Fashion Institute of Design & Merchandising took over a Disney storefront at Westfield Century City with streetwear inspired by the four elements of nature—earth, wind, water, and fire—along with an avant-garde Elsa-inspired gown. The looks will be on display through Sunday.
Photo: Alex J. Berliner/AB Images
Disney Channel's ‘Zombies 2’ Surprise Lockers
Disney Channel's ‘Zombies 2’ Surprise Lockers
To promote Disney Channel's new film Zombies 2, which premiered February 14, GDX Studios placed “surprise” lockers in San Diego, Philadelphia, and Louisville, Kentucky, on February 1 and 2. When the lockers were opened, zombie, werewolf, or cheerleader hands gave unsuspecting fans a scare, along with a prize.
Photo: Robert Prokenpek
American Express Experience at N.B.A. All-Star Weekend
American Express Experience at N.B.A. All-Star Weekend
During this year’s N.B.A. All-Star Weekend, which took place in Chicago from February 13 to 16, American Express hosted its business customers at a new dining experience, located at the Violet Hour, called the American Express Experience. The three-day pop-up, which was produced by Momentum Worldwide, included dining moments from chefs Stephanie Izard, Paul Kahan, and Danny Grant. Throughout the weekend, guests also had the chance to hear from business owners and N.B.A. stars.
Photo: Barry Brecheisen/Getty Images for American Express
Symphony Talent’s “Moments That Matter” Exhibit
Symphony Talent’s “Moments That Matter” Exhibit
During Talent Acquisition Week, which took place January 28 to 30 at the Mission Bay Conference Center at UCSF in San Francisco, Symphony Talent debuted its first experiential exhibit called “Moments That Matter.” Inspired by the industry buzzword “candidate experience,” the exhibit brought to life the struggles of today’s job candidate for the attendees—more than 500 talent acquisition leaders and HR professionals from companies such as Toyota, Cigna, EcoLab, and Facebook. See more: See How Job Search Struggles Came to Life at This Human Resources Conference
Photo: Courtesy of Symphony Talent
Symphony Talent’s “Moments That Matter” Exhibit
Symphony Talent’s “Moments That Matter” Exhibit
Chalk artist Chelsea Ritter created a drawing called "The Black Hole" to represent when a candidate falls off the radar. See more: See How Job Search Struggles Came to Life at This Human Resources Conference
Photo: Courtesy of Symphony Talent
Social Media on the Sand
Social Media on the Sand
For Social Media on the Sand, a conference from Beaches Resorts that took place from October 16 to 20, partner Gifts for the Good Life developed the event's branding and visual elements as well as gift experiences. The conference space featured laser-cut palms in coral tones against a backdrop of aqua muslin, while custom table runners carried over the palm design. Florabella Studios designed the room's look. See more: How This Influencer Conference Brought the Five Senses to Life
Photo: Catharine Morris Photography
A Look Inside Event Pros’ Offices
A Look Inside Event Pros’ Offices
At NVE Experience Agency's airy new West Hollywood headquarters, an on-site library includes couches along with books on leadership, marketing, design, and culture. The agency’s recent office renovation debuted at the Pacific Design Center earlier this month. See more: How Top Event Pros Design Their Own Offices
Photo: Sean Gordon
A Look Inside Event Pros’ Offices
A Look Inside Event Pros’ Offices
At First Global Events Agency's New York office, conference rooms are named after musical icons such as Prince and David Bowie—complete with wall decor featuring colorful, oversize graphics of the artists. See more: How Top Event Pros Design Their Own Offices
Photo: Menbar Photos
BizBash Live: Florida
BizBash Live: Florida
For BizBash Live: Florida, held at the Gaylord Palms Resort & Convention Center in Kissimmee on February 19 and 20, Orlando-based A Cause 4 Paws Rescue provided an on-site "Puppy Lounge." Attendees were able to stop by the fenced-in area between education sessions to play with the puppies, which were also available for adoption. See more: 6 Steal-Worthy Ideas From BizBash Live: Florida
Photo: Silver Digital Media for BizBash
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