Mercedes-Benz Offers Free Photos for Name-Check

Fashion Week’s title sponsor, Mercedes-Benz, isn’t happy with journalists who don't always refer to the week by its official, paid-for name (as in "Mercedes-Benz Fashion Week"). According to a Women’s Wear Daily report today, to boost brand recognition with consumers, the company launched a site where media outlets can access free photos from the shows—that is, provided they credit "Mercedes-Benz Fashion Week."