Anchor Blue to Set Up Promenade Pop-Up

The Anchor Blue clothing brand is the latest retailer to take to the beach, with the opening of a pop-up store called "La La Land by Anchor Blue," which will be open from November 17 through March 2008 on Santa Monica's 3rd Street Promenade. The store will feature young women’s and men’s collections and accessories, and is expected to have a loungey, clubby vibe, including a loftlike area that will display limited-edition and premium goods. Visitors can purchase items signed by celebrities, with proceeds going to charity, and will be able to play on a gaming system and watch videos after making purchases. A launch event on November 16 will fete the opening for 300 guests. BWR is handling PR.