Art to Imitate Retail at Fred Segal's Damien Hirst/Levi's Spring Pop-Up

Fred Segal Man in Santa Monica will get an art-world infusion thanks to a spring pop-up store, dubbed "Damien Hirst X Warhol Factory X Levi's." The pop-up will be installed for two months, and will launch with an April 3 book party for a tome by the same name (also the name of the collection) that documents the creation of the collection between collaborators Hirst and Levi's, and provides some historical context for fashion and art. Two unseen Hirst pieces will debut at the party, where the uncomfortably named DJ Pubes will spin. Designer Adrian Nyman worked with Fred Segal to develop the retail environment, and Evolutionary Media Group is producing and handling PR. The Hirst/Levi collection first appeared at New York's spring Fashion Week.