The creatively punctuated Brooklyn Fashion Week[end] is all about exposure: of emerging designers, artists both musical and visual, and (as was the case this year) a brand-new luxury condo hoping to engender some warm feelings from area residents. The annual tentpole event of the Brooklyn Style Foundation, this three-day slate of shows, music, and cocktail parties aims to connect press, buyers, and boutiques with underground designers from Brooklyn and beyond. Northside Piers, a Williamsburg development with units starting in the low $500,000s, signed on as the principle sponsor and venue for the event, which concluded on Sunday.
"We want to be a part of this neighborhood," said Giuliano Pignataro, project manager for Toll Brothers City Living, Northside Piers' developer. "We're trying to reach out to the community in various ways.... This is a way of connecting with people and bringing [them] to the site."As a venue, the Piers felt appropriately underground: The entirety of the weekend's events, from the shows to the cocktail hours, took place in the building's parking garage (where, Pignataro noted, the company also hosted an opera as part of its outreach efforts). Attempts to warm up—both literally and figuratively—the obviously industrial surroundings included colored lighting and gobos, space heaters, and visual works curated by the Sound of Art.
Rick Davy, a co-founder of the nonprofit Brooklyn Style Foundation, credited his long list of sponsors, volunteers, and friends with bringing this year's Week[end] to fruition. "I need the sponsors in order to do it. We're still very underground," he said. "Northside Piers is a great sponsor to have. They were getting ready to showcase the building, and they invited us to do the show here."
The weekend kicked off on Friday with a V.I.P. cocktail reception and International Designers Night, featuring the lines of France's Denis Michel, Ghana's Nana Boateng, and Romania's Catalin Botezatu. Artists including quartet the Heights provided musical performances in between runway shows. More than 1,300 journalists, buyers, and others attended the three-day event.
"We want to be a part of this neighborhood," said Giuliano Pignataro, project manager for Toll Brothers City Living, Northside Piers' developer. "We're trying to reach out to the community in various ways.... This is a way of connecting with people and bringing [them] to the site."As a venue, the Piers felt appropriately underground: The entirety of the weekend's events, from the shows to the cocktail hours, took place in the building's parking garage (where, Pignataro noted, the company also hosted an opera as part of its outreach efforts). Attempts to warm up—both literally and figuratively—the obviously industrial surroundings included colored lighting and gobos, space heaters, and visual works curated by the Sound of Art.
Rick Davy, a co-founder of the nonprofit Brooklyn Style Foundation, credited his long list of sponsors, volunteers, and friends with bringing this year's Week[end] to fruition. "I need the sponsors in order to do it. We're still very underground," he said. "Northside Piers is a great sponsor to have. They were getting ready to showcase the building, and they invited us to do the show here."
The weekend kicked off on Friday with a V.I.P. cocktail reception and International Designers Night, featuring the lines of France's Denis Michel, Ghana's Nana Boateng, and Romania's Catalin Botezatu. Artists including quartet the Heights provided musical performances in between runway shows. More than 1,300 journalists, buyers, and others attended the three-day event.
The weekend kicked off with a show of international designers.
Photo: BizBash
A model took to the runway at French designer Denis Michel's presentation.
Photo: BizBash
Heat lamps helped keep guests warm in the garage space.
Photo: BizBash
Sound of Art provided works to decorate the venue.
Photo: BizBash
Lights added color to the fashion event.
Photo: BizBash
Guests sampled varieties of Wine Cellar Sorbet.
Photo: BizBash
A silent auction benefited the Brooklyn Style Foundation and partner organization Amfar.
Photo: BizBash
