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Industry Innovators 2022: 20 Experiential Experts Changing the Future of Consumer Events

These creative agency leaders are redefining what's possible in experiential marketing through engaging activations, smart pop-ups, and over-the-top stunts for big brands.

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Photos, clockwise from top left: Courtesy of Tinsel, Courtesy of MVD Inc., Vanessa Tierney Photography, Tobias Holzweiler, Courtesy of Lime Media, April Amelia Photography

"I love more than ever the tension between what is possible, and what we just haven’t thought of yet," says Lizz Torgovnick, the chief creative officer of Sequence and one of the experiential-industry innovators on our 2022 list.

The quote sums up the attitudes of all 20 of our honorees, who are continuously finding new, out-of-the-box ways to connect brands and consumers through eye-catching, shareable—and often headline-grabbing—activations. Click through the profiles below to learn how they each got their start in the experiential industry, what inspires them, insights into their most memorable events and activations, and what the idea of "innovation" means to them.

Adam Sloyer & Lizz Torgovnick
CEO, Chief Creative Officer, Sequence Events

Aja Bradley-Kemp
Founder & Chief Experience Officer, Conversate Collective

Anika Grant
CEO & Founder, Idewild Experiential

Austin Johnston
CEO & Founder, AKJOHNSTON Group

Bianca Knop & Kelly Thorpe
Co-Founders, Wildfire Experiential

Bruce Starr & Brian Feit
Partners, BMF

Cassandra Costello
CEO, MoonLab Productions

Elle Chan
Co-Founder & Co-CEO, Trademark Event Productions

Heath Hill
President, Lime Media

Jack Bedwani
CEO & Founder, New Moon

Jennifer de Fouchier
Founder & Experiential Creative Director, We Make Pop

Justin Lefkovitch
CEO & Founder, Mirrored Media

Liz Castelli, Adette Contreras & Erica Taylor Haskins
Founding Partners, Tinsel

Miatta David Johnston & Massah David
Founders, MVD Inc.


About the list: Our Industry Innovators features are compiled by our editorial team using a variety of resources, beginning with sifting through dozens of public nominations and conducting internal research on all people nominated. The idea is to go beyond the biggest names in the biz—though it has plenty of those too—and dig deep into the industry professionals who are using truly innovative thinking to push the boundaries of live experiences.

If someone has previously been named a BizBash Innovator, they are not eligible for the list. Check out our full Industry Innovators Hall of Fame here, and head here to tell us who should make our future lists!

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