This feature is sponsored by Spiro, the global brand experience agency for the new now. Spiro delivers culture-bending, out-of-this-world live brand experiences that give all your stakeholders a chance to experience your brand long after your event ends.
We're living in a golden age of experiential marketing, when brands are increasingly thinking outside the box to connect with consumers in new, memorable, and authentic ways. And they're doing it with an inspiring and diverse class of creative minds, who are ignoring the way things have always been done—and instead forging new paths through unexpected activations, eye-catching stunts, memorable mailers, and so much more. Here, we've highlighted 12 experiential experts who are changing the way we look at consumer events now. Click through the links below to learn how they come up with their most effective ideas, what innovation means to them, their vision for the future, and much more.
Director of Experiential and Global Merchandise, Bumble
Principal and Creative Director, Industria Creative
Head of Experiential Marketing, Meta
CEO and Creative Director, Savvy Creative Agency
Owner, Analog Events
CEO, LOUDER Experiences
Lori Hall & Jessica Lane
Co-Founders, Pop'N Creative
Margaret Morici Schmidt
Vice President of Experiential Production and Operations, Giant Spoon
President and Founder, Redstory
Weston Garret Gonzalez
Owner and Creative Director, Westhaus
About the list: Our Industry Innovators features are compiled by our editorial team. The idea is to go beyond the biggest names in the biz—though it has plenty of those too—and dig deep into the industry professionals who are using truly innovative thinking to push the boundaries of live experiences. While our features may be sponsored by standout companies, to ensure the list remains impartial, sponsors do not have the ability to review or curate any part of the list themselves.
If someone has previously been named a BizBash Innovator, they are not eligible for the list. Check out our full Industry Innovators Hall of Fame here!