Activations

In a nod to the multimedia nature of the festival, social networking platform Meebo held an event at Six Lounge on March 13. A video graffiti wall allowed guests to use infrared technology to make digital art that was printed out as party favors.

While all the rooms were meticulously planned, none was as popular as the space that housed old-school carnival claw games. Rather than plush toys and candy, the machines held small items, like lipsticks and jewelry, in Chanel gift bags.

The 10 winning ads from this year’s "Ads Worth Spreading" challenge played in a display, part of the "Google Garage" at TED. Boxman Studios, which specializes in branding via modified shipping containers, and interactive agency Sub Rosa were behind the setup, made from such containers. The 3,000-square-foot structure included elements like viewing areas, a cafe, and games.