Sponsors

Patrón sponsored Fast Society's milk shake bar.

Carrera gave out shades from its 2011 line inside the rock-inspired "Band Van."

Spirit sponsor Grey Goose provided two ice bars.

For sponsor L'Oréal Paris, Larry Abel Designs created floral arrangements from beauty products.

White lounge furniture and product samples filled the area sponsored by Vitaminwater.

A bright pink replica of Michelangelo's "David" statue became a popular prop for guests to pose with when snapping photos.

American Express sponsored a moodily lit lounge where silhouette artists drew guests' profiles and put them in branded paper frames.

Patrón sponsored 18 bars throughout the party, including a muddling station where guests could make their own mojitos and get personalized muddlers.

See's served candies out of paint jars.

Guests purchased raffle tickets for a chance to win one of the Samsung galleries, on display in the cocktail area.

Luxury brand representatives chatted with guests in the roped-off Glenlivet Editor's Lounge. Televisions along the wall displayed pages from The Book For Men.

In the Editor's Lounge, guests could peruse luxury products from designer watches to stereo systems.

Stefan Beckman created a sleek, on-brand table for sponsor Coca-Cola using a variety of recycled items, including the overhead lights and dining chairs (which were made from plastic bottles). Clear glass vessels, including some empty Coke bottles, created a runner down the center of the table.