Production & StrategyExperiential Marketing, Activations & SponsorshipsBrandingApril 8, 2012Lounge tables displayed marketing material and napkins emblazoned with the brand's logo.Photo: Jonathan GrassiBranding for the pop-up lounge was projected on the bottom of the W Hotel's pool.Photo: Don J. Kang PhotographyBranded promotional elements were placed around the pool deck.Photo: Don J. Kang PhotographyCenterpieces made of wheat and Champagne limestone represented the process by which Grey Goose vodka is made.Photo: JJ ThompsonLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsExperiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareRelated StoriesExperiential Marketing, Activations & SponsorshipsSponsorsExperiential Marketing, Activations & SponsorshipsBrandingExperiential Marketing, Activations & SponsorshipsTop Event BrandsExperiential Marketing, Activations & SponsorshipsTop Event Brands