Senior vice president, special events, Sony Pictures Worldwide Marketing & Distribution, Culver City, California, 44 Big innovation: Recognizing the need for premieres to stand out amid the crowded event landscape. Bossert’s team creates “camera candy—that set design that makes your red carpet so unique, the press eats it up.” Past work has included a recreated subway station, including a real New York City subway car
for The Taking of Pelham 123, and crystal-clad acrobats hanging from chandeliers above the carpet at
Michael Jackson's This Is It premiere.
Claim to fame: The premiere for
The Da Vinci Code. "We built a 10-story pyramid in Cannes harbor."
Career highlight: The
2011 premiere for Moneyball, which brought an A-list crowd to Oakland and recreated a baseball field in a parking lot.
Quick tip: "Before booking a venue, check the restrooms. Their cleanliness, or lack thereof, is a good indication of how the kitchen is kept."