EXPERIENCE the product

May 14, 2012
A so-called 'water walk' at Generosity Water's benefit allowed guests to learn about the global water crisis.
A so-called "water walk" at Generosity Water's benefit allowed guests to learn about the global water crisis.
Photo: Callie Biggerstaff Photography
At Lady Gaga's Workshop at Barneys, it was like entering a whole new world; in this case, hers.
At Lady Gaga's Workshop at Barneys, it was like entering a whole new world; in this case, hers.
Photo: Neilson Barnard/Getty Images for Barneys
Latest in Experiential Marketing, Activations & Sponsorships
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
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New York: In late June, P.S. 1 MoMA in Queens will debut a temporary 3-D eco-friendly installation made from nylon nets treated with a titania nanoparticle spray that neutralizes airborne pollutants. The star-shaped structure called 'Wendy' was designed by New York-based firm HWKN. It will house a DJ booth and its spiky arms will mist water and blast cool air into the courtyard.
Experiential Marketing, Activations & Sponsorships
Forecast: Water Taxis, Pop-Up Dinners, Kayak Relays, and More
Ion placed its mobile mail rooms outside buildings like 1675 Broadway, which houses several advertising agencies. Production agency the Michael Alan Group secured permits to set up the temporary structures on the sidewalks.
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Designed as a series of vignettes, the event offered a collage of products from the collection. The first section was a tunnel of clothing, reminiscent of displays found at bazaars, which saw apparel from Miami-based luxury boutique the Webster attached to an anchoring truss structure masked in black fabric.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
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Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
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See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
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Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
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Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
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Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
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