Branding/ Interactive

Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.

Bright blue futons surrounded the entertainment area in the Miller Lite Great Taste Lounge.

Ben & Jerry's asked attendees to fill out postcards in support of the company's "Get the Dough Out" campaign to reduce corporate influence in politics.

Ben & Jerry's returned to Bonnaroo for the third year, handing out free samples of Coffee Caramel Buzz ice cream.

Garnier Fructis brought music props for guests to pose with after their hair service. Participants received the photos via email so they could share them on social networks.

Garnier Fructis used one corner of its tent to promote its partnership with TerraCycle. The TerraCycle Beauty Brigade is an effort to recycle empty personal-care and beauty-product packaging. Festival attendees who registered for a TerraCycle account and pledged to join the Beauty Brigade received a Garnier Fructis-branded tote bag made from recycled materials.

Ford dubbed its tent "Destination Escape," playing on the name of its Escape vehicle that was on display outside. Inside, festival-goers could cool off in the air-conditioning, listen to live performances, and charge their phones.

Ford handed out more than 3,000 free T-shirts, screenprinted on-site with designs inspired by mural artists working outside the tent.

Ford brought in two street artists to create a 10- by 40-foot mural intended to represent the Ford Escape's dual image as a vehicle for city life and outdoor adventure. At the end of the festival, Ford invited attendees to "Escape Bonnaroo" with a piece of the mural.

Dell and Intel partnered to host the Sound Invasion Lounge, a place for festival-goers to cool off, play video games, and create videos and photos. Dell also sponsored the festival's live webcast on YouTube.

For the DVD release of Boardwalk Empire’s first season, HBO redesigned its New York retail store to look like a speakeasy. Zoom Media worked with fabricators Merrimack and Monitor and set designers Grodner Metalcraft to create the wallpaper-covered walls, hardwood floors, and custom bar.

The Super Mario 3-D Land for Nintendo 3DS launch took over Times Square with a life-size replica of one of the game’s levels fabricated by EPS-Doublet. Visitors entered through a 20-foot-tall 3DS unit.

H&M opened a pop-up shop in New York to preview its The Girl With the Dragon Tattoo collection. Daddy-O Productions created industrial building facades, as well as a corrugated-metal coffee bar and faux lumber stacks.

To announce that Target would be selling produce, David Stark designed trucks that looked like huge shopping bags to distribute groceries to pedestrians in Chicago and Washington. Atomic Design created the carved foam vegetables and bag topper.

For the release of the Windows Phone 7.5, Wexley School for Girls constructed a 55-foot-tall cell phone in Herald Square. Showcasing the phone’s tile-based organization, it was divided into two stages that were covered by video walls when not in use.

CBS Design and Fabrication Services worked with Target 10 to create a bathroom display that toured gay pride festivals in 2011 to promote Rogaine and Neutrogena Men. The setup included two working sinks; workers handed out products from inside medicine cabinets.

L.L. Bean asked Florida-based Echo Artz to fabricate a 13-foot-tall replica of their Maine hunting shoe. The fiberglass structure was sculpted onto a truck, which parked in Times Square for a public promotion.

Coca-Cola tapped Mark Ronson (pictured, left) for its global "Move to the Beat" campaign that includes an anthem with English singer-songwriter Katy B. (pictured, right), sounds from which will be embedded in its Olympic Park pavilion.

The 1,500-seat location of McDonald's in Olympic Park is designed with sustainability in mind. When the games finish, the fast food company will reuse 75 percent of the items, with the furniture and equipment distributed to existing and future restaurants in the United Kingdom.

The outdoor space known as Park Live will have an enormous, 1,421-square-foot, two-sided screen and room for 10,000 people.

After hosting a competition to find an innovative and sustainable design for its building, BMW Group chose British firm Serie's vision, which includes using water from the river to cool the structure while also providing an eye-catching curtain that returns water to the river.

Panasonic's pavilion in Olympic Park will screen live footage of the games.

Housed within two-way-mirrored walls, Samsung Mobile's pop-up concept is designed to allow the public to interact with its newest smartphone, the Galaxy S III.

Inside Electricite de France's structure, hand pedals will allow visitors to power a dynamic LED light installation.

Situated in central London's Trafalgar Square, Omega's large clock counts down the days, hours, minutes, and seconds until the start of the 2012 Olympic games.

Among the cultural activities BT is participating in as part of its sponsorship of the games is the River of Music event, which will bring music from 205 countries to six locations for free concerts the weekend before the opening ceremony.

The Royal Opera House will host an exhibition of Olympic artifacts: medals, torches, and other items brought from the Olympic Museum in Lausanne, Switzerland.

The exterior of Coca-Cola's pavilion inside Olympic Park is marked by 200 red and white panels, each the size of billboards.

Lighting, sound, and sensor technology is integrated into the panels, which the designers refer to as "air cushions." Designated cushions will allow the pavilion's visitors to play music and sounds through gestures and movements.

A sand sculpture near the arrivals carpet bore the Shark Week logo and was topped with a detailed likeness of a toothy shark.

At the event, which was held during the Television Critics Association summer press tour, sharks appeared to stalk slowly about the Beverly Hilton pool, thanks to moving projections.

Moving projections on the Beverly Hilton's white wall showed imagery related to Discovery's Shark Week programming.

Sponsor Volkswagen brought in a custom red shark cage, a contraption that will be part of Shark Week on-air.

Candy shark fins topped on-theme cupcakes from Washington's Georgetown Cupcake.

Custom upholstery on chairs showed off Shark Week imagery.