Production & StrategyExperiential Marketing, Activations & SponsorshipsMarketingSeptember 21, 2012Spotify is hitting the road this summer and fall for a music-minded marketing tour in its "Big Green Bus."Photo: Howard WiseGrouplove, Yacht, the Henry Clay People, and Jjamz performed at the L.A. kickoff event for Spotify's "Big Green Bus" tour.Photo: Howard WiseThe bus has iPads all queued up with Spotify playlists ready for download.Photo: Howard WiseLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsExperiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareRelated StoriesExperiential Marketing, Activations & SponsorshipsTake This Event Planning Pricing SurveyExperiential Marketing, Activations & SponsorshipsInnovation Forum Panel Will Discuss How Brands Evaluate Sponsorship DealsExperiential Marketing, Activations & SponsorshipsDesign (Activations)Experiential Marketing, Activations & SponsorshipsTarget Pop Up - Innovation