Production & StrategyExperiential Marketing, Activations & SponsorshipsPOP Up pool (United Way?)April 18, 2013The Greater Miami Convention & Visitors Bureau and TH Productions organized the event, which included a mini fashion show, cooking demonstrations, and hotel-stay giveaways.Photo: Nadia Chaudhury/BizBashThe design of the colorful lounge chairs evoked a Miami atmosphere.Photo: Nadia Chaudhury/BizBashThe pool looked out of place in the Union Square—which was exactly the point of the promotion.Photo: Nadia Chaudhury/BizBashGiveaways included sunglasses with the tagline "It's So Miami."Photo: Nadia Chaudhury/BizBashPassersby crowded around the pop-up pool but were not allowed on any part of the complex, which also included a lounge area, bar, and cabana.Photo: Nadia Chaudhury/BizBashSignage encouraged visitors to the promotion to connect with the campaign through social media.Photo: Nadia Chaudhury/BizBashModels wearing bikinis printed with the campaign Web site (itsomiami.com) interacted with the crowd in New York's Union Square.Photo: Nadia Chaudhury/BizBashColorful beach balls reinforced the brand.Photo: Nadia Chaudhury/BizBashLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & SponsorshipsSee Inside Expedia’s Day-to-Night Activation at the 2024 New Orleans Jazz & Heritage FestivalExperiential Marketing, Activations & SponsorshipsTech Bloom: See Inside Jeff Leatham’s New Immersive Floral ExhibitionExperiential Marketing, Activations & SponsorshipsSee How Knix Celebrated Its Customers with This Immersive Brand TripExperiential Marketing, Activations & SponsorshipsWhite House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media BrandsRelated StoriesExperiential Marketing, Activations & SponsorshipsBranding IdeasExperiential Marketing, Activations & SponsorshipsBrands to ReachExperiential Marketing, Activations & SponsorshipsBrandingExperiential Marketing, Activations & SponsorshipsBrand Marketing