In the Ashworth area, organizers wanted to encourage attendees to feel the softness of its new line of apparel. So they hung shirts from the ceiling and also placed fabric samples in frames that could be picked up and touched.
Photo: Jeff Samaripa
The company sold more than 1,500 pairs of its Adidas and Ashworth spikeless shoes at a discount at the "Walk the Show In Our Shoes" area of the exhibit. Buyers could either leave their old shoes and pick them up later, or take them in a drawstring bag. This was a new part of the exhibit this year, intended to get buyers to try its products and also to create visibility for the brands on the show floor.
Photo: Claire Pacelli for BizBash
Bright colors and patterns filled the Adidas area of the exhibit, to go along with the apparel's concept of "Play Bold." Professional golfer Jason Day is one of the faces of the line, so an over-size photo of him filled a big part of the backdrop.
Photo: Jeff Samaripa
In the Ashworth area, organizers wanted to emphasize that the apparel line is a lifestyle brand, intended to be used on and off the golf course. So they set up a pool table and on the second day of the show provided live music and an open bar.
Photo: Jeff Samaripa
