Branding

March 23, 2014
In 2009, Levi's and The Fader teamed up for the Levi's/Fader Fort at South by Southwest in Austin, Texas. The entire perimeter of the fort was lined with sheets of old metal, plywood, and subtle (as well as not-so-subtle) messaging for Levi's.
In 2009, Levi's and The Fader teamed up for the Levi's/Fader Fort at South by Southwest in Austin, Texas. The entire perimeter of the fort was lined with sheets of old metal, plywood, and subtle (as well as not-so-subtle) messaging for Levi's.
Photo: Benjamin Sklar for BizBash
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Rolling carts stacked with 1,000 white flip-flops with the blue American Express logo flanked the entry to the opening party for the Delta Air Lines Global Sales Conference at the Walt Disney World Swan and Dolphin in 2011. As the 850 guests arrived, they swapped their shoes for the flip-flops and headed out to the party set up around the Swan’s pool and beach, where the sandals left logo impressions in the sand as guests walked.
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