Branding

March 19, 2014
For Fox’s American Idol top 13 finalist event, producer YourBash gave Fig & Olive in Los Angeles a subtle decorative touch: Custom wallpaper covered the venue’s existing bookshelves and walls of olive oil.
For Fox’s American Idol top 13 finalist event, producer YourBash gave Fig & Olive in Los Angeles a subtle decorative touch: Custom wallpaper covered the venue’s existing bookshelves and walls of olive oil.
Photo: Sean Twomey/2me Studios
Absolut launched its latest vodka flavor with an event that put an apple orchard inside a studio-style west Chelsea venue in 2011. Absolut stickers on thousands of apples made for less-conspicuous, but still on-message, branding.
Absolut launched its latest vodka flavor with an event that put an apple orchard inside a studio-style west Chelsea venue in 2011. Absolut stickers on thousands of apples made for less-conspicuous, but still on-message, branding.
Photo: Gustavo Campos
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Rolling carts stacked with 1,000 white flip-flops with the blue American Express logo flanked the entry to the opening party for the Delta Air Lines Global Sales Conference at the Walt Disney World Swan and Dolphin in 2011. As the 850 guests arrived, they swapped their shoes for the flip-flops and headed out to the party set up around the Swan’s pool and beach, where the sandals left logo impressions in the sand as guests walked.
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Talk about a fully immersive experience: Last year's TEDActive conference took over some of the host venue's Spanish tiles for its own brand messaging. The special tiles at La Quinta in California's Palm Springs area also guided attendees along the walkways to the various event venues on the sprawling property.
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In 2012, Internet Week title sponsor Yahoo gathered 100 business executives from various companies at a private event at a five-story loft town house in New York to mark the relaunch of Genome, a brand previously known as Interclick. The design team incorporated the brand's logo by using it as art to hang on the walls.
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Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
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