![In 2012, Internet Week title sponsor Yahoo gathered 100 business executives from various companies at a private event at a five-story loft town house in New York to mark the relaunch of Genome, a brand previously known as Interclick. The design team incorporated the brand's logo by using it as art to hang on the walls.](https://img.bizbash.com/files/base/bizbash/bzb/image/2014/03/009_mg_1.png?auto=format%2Ccompress&q=70&w=400)
In 2012, Internet Week title sponsor Yahoo gathered 100 business executives from various companies at a private event at a five-story loft town house in New York to mark the relaunch of Genome, a brand previously known as Interclick. The design team incorporated the brand's logo by using it as art to hang on the walls.
Photo: Sean T. Smith
![Talk about a fully immersive experience: Last year's TEDActive conference took over some of the host venue's Spanish tiles for its own brand messaging. The special tiles at La Quinta in California's Palm Springs area also guided attendees along the walkways to the various event venues on the sprawling property.](https://img.bizbash.com/files/base/bizbash/bzb/image/2014/03/photo2_9.png?auto=format%2Ccompress&q=70&w=400)
Talk about a fully immersive experience: Last year's TEDActive conference took over some of the host venue's Spanish tiles for its own brand messaging. The special tiles at La Quinta in California's Palm Springs area also guided attendees along the walkways to the various event venues on the sprawling property.
Photo: Alesandra Dubin/BizBash
![The Breast Cancer Research Foundation highlighted the annual Boston edition of its Hot Pink Party with a kickoff reception at the David Yurman Copley boutique in 2011. There, Max Ultimate Food offered bite-size desserts marked with the jewelry brand's initials.](https://img.bizbash.com/files/base/bizbash/bzb/image/2014/03/e20244davidyurman_002_1.png?auto=format%2Ccompress&q=70&w=400)
The Breast Cancer Research Foundation highlighted the annual Boston edition of its Hot Pink Party with a kickoff reception at the David Yurman Copley boutique in 2011. There, Max Ultimate Food offered bite-size desserts marked with the jewelry brand's initials.
Photo: Michael Blanchard Photography
![Grey Goose created a pop-up pastry and coffee shop last year in New York as part of its Fly Beyond brand campaign. Messages on napkins were designed to educate consumers on the vodka company's history.](https://img.bizbash.com/files/base/bizbash/bzb/image/2014/03/kfu_9374_1.png?auto=format%2Ccompress&q=70&w=400)
Grey Goose created a pop-up pastry and coffee shop last year in New York as part of its Fly Beyond brand campaign. Messages on napkins were designed to educate consumers on the vodka company's history.
Photo: Karen Fuchs
![Italian spirit Campari made a play for the New York art scene in 2006 with the launch of the House of Campari pop-up gallery in SoHo. House of Campari brought the work of 25 New York-based visual artists together under one roof in an exhibition called “25 Bold Moves.' For a subtle on-brand effect, John Sideris of Sideris Creative was enlisted to create tone-on-tone fabric wall coverings bearing the Campari logo.](https://img.bizbash.com/files/base/bizbash/bzb/image/2014/03/e6159campari_4.png?auto=format%2Ccompress&q=70&w=400)
Italian spirit Campari made a play for the New York art scene in 2006 with the launch of the House of Campari pop-up gallery in SoHo. House of Campari brought the work of 25 New York-based visual artists together under one roof in an exhibition called “25 Bold Moves." For a subtle on-brand effect, John Sideris of Sideris Creative was enlisted to create tone-on-tone fabric wall coverings bearing the Campari logo.
Photo: Courtney Thompson/BizBash
3-D Logos
![3-D Logos](https://img.bizbash.com/files/base/bizbash/bzb/image/2015/03/e18479image5.png?auto=format%2Ccompress&q=70&w=400)
The check-in area at Turner's 2010 upfront in New York included cut-outs in the walls and 3-D logos on pedestals. David Stark handled decor.
Photo: WireImage.com