Event Activation

State-of-the-Art Internet Café

During South by Southwest in Austin, Texas, this past spring, FX promoted its new show The Strain with by-appointment private mini bedrooms with pillows and a tablet for watching the program.

At South by Southwest, the Mashable House also let visitors nap or watch a motivational video in energy pods.

Artist Julijonas Urbonas’s “Oneiric Hotel” installation attempts to recreate experiments to induce lucid gravitational dreams, where dreamers would fly, fall, and levitate. Participants in his sleepovers would wear headbands that measure their rapid eye movements and ankle cuffs meant to alert but not wake them.

B-and-Bee makes stackable, honeycomb-shaped sleeping pods designed for music festivals.

At the Huffington Post Oasis during the 2012 Republican National Convention, guests could rest inside an EnergyPod from MetroNaps. Sleep medicine experts from Harvard Medical School were also on hand to offer consultations.

Built into a classic 1967 Airstream Land Yacht, New York-based Road Soda—a mobile cocktail bar—travels across the country, including the Dallas area, offering cool, artisanal experiences at parties, festivals, and events. The vehicle is equipped with two full-service bar stations. Illuminated shelving and LCD screens allow opportunities for product placement, customized branding, and bespoke cocktail menus.

The locally sourced goods at Tiny Pies come in a variety of sizes, including the individually wrapped titular three-inch pies, Mason jar pies, and customizable pie pops in either blueberry or cherry, available in the shape of Texas (pictured). The 12-pack boxes and Mason jars can be personalized.