Guests who visited the retailer’s tent had the opportunity to customize a Macy’s- and iHeartRadio-branded T-shirt, as well as the chance to win a prize by wearing the shirts throughout the day’s festivities.
Guests who received branded airbrush tattoos at the Jim Beam station served as walking advertisements for the brand as they roamed the iHeartRadio Village.
Following a collaboration at Frieze London, BMW i and Soho Beach House again hosted an art talk and reception to mark Art Basel Miami Beach. DJ Brendan Fallis set up in front of drawings of the BMW i series electric cars at the December 2 event.
Sponsor Caesarstone provided stone surfaces for the bars—as well as a custom ping-pong table. Bright blue paddles featured the company's logo as well as the event's logo.
A colorful and well-stocked champagne cart made the rounds at a pool party at the Shore Club sponsored by Perrier-Jouët. The H.wood Group and John Terzian renamed the property the "Bootsy Bellows Hotel" and hosted a number of pop-up performances and events during Art Basel. The pool party was the final event on Sunday.
Sponsor Fiat revived a classic guessing game by inviting guests to estimate the number of beach balls crammed in its Fiat 500L model. The car company gave prizes to winners.
At Victoria’s Secret Pink spring break event in Destin, Florida, in March 2014, the retailer placed its event logo on custom surfboards that guests could sign.
Hard-surfaced fruit makes for a healthy snack—and an unexpected place for a brand logo. Fun to Eat Fruit creates the logos using safe-to-eat, custom images without bruising or puncturing the skin.
Sponsor Acura provided vehicles to transport people between event venues at the New Yorker Festival in October. Festivalgoers and guests alike knew which vehicles to look for: the ones with the festival's logo emblazoned on the side of the car.
Pure Barre, a workout studio, hosted its first activation at the festival this year. The brand set up a pop-up space that offered exercise classes to festival attendees and celebrities alike. Offering four daily classes from January 23 to 26, the activation drew famous guests including Ethan Hawke. While on site, celebrities posed for photos in front of Pure Barre's step-and-repeat.
