Visitors had the opportunity to receive a Pepsi-branded can cooler personalized with their photo and name.
An ice sculpture of a sofa decorated with the Pepsi logo proved popular among the snap-happy guests.
Organizers gave a playful nod to the “Steal the Look” app by emblazoning its name on a step-and-repeat fashioned to look like a mug-shot background. Two models dressed as police officers added another fun element to the popular photo opportunity, which even managed to attract a handful of men at the female-dominated station.
The credit card company enticed cardholders to tweet about the iHeartRadio Music Festival via an interactive vending machine that provided them with a unique hashtag and prize once they posted a message about the event. Prizes included $10 prepaid MasterCards and free music downloads.
Guests could entertain themselves by playing on branded oversize Jenga sets or cornhole game stations at the network’s sandy beach-theme area.
Branded CW beach balls sat in inflatable pools and added to the beach-like environment, as did branded beach chairs, hammocks, and a stocked ice cream cart.
Guests who visited the retailer’s tent had the opportunity to customize a Macy’s- and iHeartRadio-branded T-shirt, as well as the chance to win a prize by wearing the shirts throughout the day’s festivities.
Guests who received branded airbrush tattoos at the Jim Beam station served as walking advertisements for the brand as they roamed the iHeartRadio Village.
To engage attendees, Bacardi gave them the chance to win prizes by playing ring and Frisbee toss games.
The brand lured attendees with a sign that read, “Get your face on a gig poster.” Participants posed for a photo, which was then printed on a promotional concert-like poster featuring iHeartRadio and Matador logos.
In addition to streaming performances from the nearby Honda-sponsored stage and showcasing the 2015 Honda Fit EX-L car, the Honda Lounge had a dedicated selfie area set up in a yellow container, with angled mirrors for participants to easily take photos of themselves.
