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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Sponsor Ideas

October 14, 2014
Chanel at Paris Fashion Week
Chanel at Paris Fashion Week

Karl Lagerfeld's Chanel show returned to the Grand Palais in Paris this year. For the September 30 event, Villa Eugenie built a 427-foot-long runway, flanked by façades that mimicked the city's famed Haussmannian buildings. Scaffolding across one façade supported the runway lights while "standing room" guests were kept behind faux metal police barricades.

Photo: Courtesy of Chanel
Canon Event at London Fashion Weekend
Canon Event at London Fashion Weekend

Canon hosted a sponsor activation at London Fashion Weekend, a consumer showcase September 18 to 21. Using Oculus Rift headsets, Canon gave more than 3,000 visitors the chance to experience the hectic life of a high-fashion model. The Oculus Rift video experience lasted two minutes and 20 seconds, and guests experienced a virtual version of activities such as exiting a car to awaiting paparazzi, having their hair and makeup done, and walking the catwalk.

Photo: Arron Leppard
The White Cashmere Collection
The White Cashmere Collection

Held at the Carlu, the 11th annual White Cashmere Collection on September 30 sent toilet-paper-clad models down a runway to raise money for the Canadian Breast Cancer Foundation. Designer Alan Ta's dress had flowery pink accents made from limited-edition Pink Embossed Cashmere. The pink toilet paper is sold throughout Breast Cancer Awareness Month, and part of its proceeds are donated to the foundation.

Photo: Greig Reekie Photography
The iHeartRadio Music Festival
The iHeartRadio Music Festival

The iHeartRadio Music Festival brought an impressive number of musical acts—and sponsors—to the MGM Grand in Las Vegas September 19 and 20. In a move meant to get attendees to associate its soft drink with a refreshing quality—and give them an opportunity to cool off from the hot Las Vegas weather—Pepsi constructed a waterslide.

Photo: Andrew Swartz for iHeartRadio
The iHeartRadio Music Festival
The iHeartRadio Music Festival

MasterCard enticed cardholders to tweet about the iHeartRadio Music Festival via an interactive vending machine that provided them with a unique hashtag and prize once they posted a message about the event. Prizes included $10 prepaid MasterCards and free music downloads.

Photo: Roger Kisby for iHeartRadio
Toyota Sessions Powered by Pandora
Toyota Sessions Powered by Pandora

On September 21, the touring “Toyota Sessions Powered by Pandora” concert series took over a barge in San Diego. A custom Instagram printer encouraged social media engagement.

Photo: Kent C. Horner/Getty Images for Pandora
Hummus House
Hummus House

Sabra Dipping Company is operating a unique pop-up dining experience in Washington, D.C., called Hummus House until October 26. Located in historic Georgetown, the sit-down restaurant has a decorative niche with floating shelves holding tomatoes, garlic, artichokes, and other ingredients used in hummus.

Photo: Glossy Creative
Client Entertaining at the San Diego Zoo
Client Entertaining at the San Diego Zoo

Entertain clients with breakfast and a view. Starting in November, San Diego Zoo guests can enjoy a buffet breakfast while watching koalas munch on theirs in the Queenslander House. A traditional hot breakfast will be served in the shaded venue from 8 to 9 a.m. before the park opens.

Photo: Ken Bohn
Fall Floral Trend
Fall Floral Trend

We recently chatted fall floral trends with designers across the country. "This fall, I'm incorporating a variety of metals to accent the warmth of the fall colors,” said Krissy Price of Pollen Floral Design. "A copper urn filled with cream dahlias, pink garden roses, and burgundy foliage looks lovely on a reclaimed wood table."

Photo: Courtesy of Pollen Floral Design
Corner Table
Corner Table

Corner Table is the first restaurant in Houston to offer a menu specifically designed to accommodate paleo diners. The immensely popular diet plan is inspired by Stone Age humans, who ate only food they could hunt and gather. Thus, the paleo menu at Corner Table forgoes processed ingredients like grains and refined sugar in favor of wild game, fruits, vegetables, seeds, and nuts. Think rainbow trout with cauliflower and pistachios, followed by avocado chocolate mousse.

Photo: Corner Entertainment
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