Branding Events

Over the weekend of July 25, Disaronno took over the Capri Hotel in Southampton, New York, to host its first-ever "Disaronno Summer Camp." Invited influencer guests were transported to the Hamptons and received room and board as they were introduced (or reintroduced) to the Italian liqueur brand.

For the daytime activities, which revolved primarily around the hotel's central pool, staffers circled not only a Disaronno cocktail cart to guests as they enjoyed the water and caught rays, but also summer fare prepared on site by Michelin-starred chef Joe Isidori from Chalk Point Kitchen.

Those seeking a respite from the cycle of live DJs, water volleyball, and other summer shenanigans could take comfort in a back massage provided on site.

Almost all the activities wove some sort of Disaronno theme through them. Artist Jeremy Penn created live art poolside, his works not limited to a crystalized Disaronno bottle.

Branded beach umbrellas were erected around the pool, and guests received branded totes with beach essentials like towels, sunglasses, and reading material.

The first of the Disaronno Terrace events was held on August 20 at the James hotel’s Jimmy rooftop bar, and three more were held on September 10.

The Disaronno Terrace events were designed with live musical performances in mind. DJs, including Paul Sevigny (pictured), Alexandra Richards, and Alice Q, spun for the crowds