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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Marketing ideas

February 1, 2015
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Everlast Productions illuminated the outside of the building with green lighting to match Heineken's logo.
Everlast Productions illuminated the outside of the building with green lighting to match Heineken's logo.
Photo: Seth Browarnik/WorldRedEye.com
Relevent created custom-branded tables and furniture for the event.
Relevent created custom-branded tables and furniture for the event.
Photo: Seth Browarnik/WorldRedEye.com
Relevent used Heineken crates imported from Amsterdam to create seating options for guests.
Relevent used Heineken crates imported from Amsterdam to create seating options for guests.
Photo: Seth Browarnik/WorldRedEye.com
Guests could design their own T-shirt with one of four Heineken images that experts screened onto them.
Guests could design their own T-shirt with one of four Heineken images that experts screened onto them.
Photo: Seth Browarnik/WorldRedEye.com
Fender provided free guitar lessons in its branded lounge.
Fender provided free guitar lessons in its branded lounge.
Photo: Seth Browarnik/WorldRedEye.com
CuisneWorks served Latin dishes like paella and tacos throughout the weekend.
CuisneWorks served Latin dishes like paella and tacos throughout the weekend.
Photo: Seth Browarnik/WorldRedEye.com
The beer company's logo decorated the railings of the building's atrium and central sculpture.
The beer company's logo decorated the railings of the building's atrium and central sculpture.
Photo: Seth Browarnik/WorldRedEye.com
DJ Chad Hugo performed on Friday night.
DJ Chad Hugo performed on Friday night.
Photo: Seth Browarnik/WorldRedEye.com
The Hold Steady also performed on Friday.
The Hold Steady also performed on Friday.
Photo: Seth Browarnik/WorldRedEye.com
On Friday, the Cold War Kids performed on the second floor, which overlooks the main atrium of the Moore Building.
On Friday, the Cold War Kids performed on the second floor, which overlooks the main atrium of the Moore Building.
Photo: Seth Browarnik/WorldRedEye.com
Reed Exhibition's ISC East show last fall brought in 86 new attendees using InGo's social media marketing system. The company is now using it for ISC West in April in Las Vegas.
Reed Exhibition's ISC East show last fall brought in 86 new attendees using InGo's social media marketing system. The company is now using it for ISC West in April in Las Vegas.
Photo: Courtesy of Reed Exhibitions
Pandora hosted its first 'Hearts of Today” honoree luncheon at the Montage Beverly Hills in November, where a decorative press wall had logos framed in purple roses set against lush hedging.
Pandora hosted its first "Hearts of Today” honoree luncheon at the Montage Beverly Hills in November, where a decorative press wall had logos framed in purple roses set against lush hedging.
Photo: Stefanie Keenan
At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.
At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.
Photo: Angela Weiss/Getty Images for Kohl's
Give guests peace of mind with Tile (from $20 each with logo for bulk orders). Attach the water-resistant device to things like keys, chargers, memory sticks, or wallets, and if the item is misplaced, it can be tracked instantly using the Tile app. The company offers customization for corporate clients, and the Tiles can be left in bulk or individually wrapped.
Give guests peace of mind with Tile (from $20 each with logo for bulk orders). Attach the water-resistant device to things like keys, chargers, memory sticks, or wallets, and if the item is misplaced, it can be tracked instantly using the Tile app. The company offers customization for corporate clients, and the Tiles can be left in bulk or individually wrapped.
Photo: Courtesy of Tile
The Washington art studio and lounge ArtJamz opened a new location in Brookland late last year. In addition to its in-studio offerings, its staff also can set up paints, canvases, and easels at pop-up promotions or work with corporate clients on private events or teambuilding programs.
The Washington art studio and lounge ArtJamz opened a new location in Brookland late last year. In addition to its in-studio offerings, its staff also can set up paints, canvases, and easels at pop-up promotions or work with corporate clients on private events or teambuilding programs.
Photo: Courtesy of ArtJamz
MTV Video Music Awards
MTV Video Music Awards

The show's official gift bag, given to V.I.P. attendees, had products or services from 14 companies. Items included Bose Quiet Comfort 35 wireless headphones, Crush by Rihanna fragrance, a Marc Jacobs tote bag and T-shirt with the MTV logo, Scuf Gaming custom-designed V.M.A. Infinity 4PS controllers for Playstation 4, an Indochino made-to-measure suit, and two-night stays at JW Marriott Essex House New York and Nobu Hotel Miami Beach.

Photo: Mike Coppola/Getty Images for MTV
Republic Records’ After-Party
Republic Records’ After-Party

Guess models sported the brand’s activewear while spinning on SoulCycle bikes. 

Photo: Brad Barket/Getty Images for Republic Records
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