Activations

MasterCard partnered with American Airlines to surprise passengers with a showing of Annie before the film hit theaters. The screening was followed by an in-air meet and greet and Q&A session with guests from the film, including star Quvenzhané Wallis (pictured).

For the Cisco Global Sales Experience meeting last August, buses used to move people between the MGM Grand Garden Arena and the Mandalay Bay Convention Center had sensors that reported the vehicles’ speeds and locations, so organizers could instantly dispatch more buses as needed. Attendees could also see the data feeds from the buses on a touch-screen dashboard.