For Fox’s American Idol top 13 finalist event, producer YourBash gave Fig & Olive in Los Angeles a subtle decorative touch: Custom wallpaper covered the venue’s existing bookshelves and walls of olive oil.
Photo: Sean Twomey/2me Studios
Absolut launched its latest vodka flavor with an event that put an apple orchard inside a studio-style west Chelsea venue in 2011. Absolut stickers on thousands of apples made for less-conspicuous, but still on-message, branding.
Photo: Gustavo Campos
Rolling carts stacked with 1,000 white flip-flops with the blue American Express logo flanked the entry to the opening party for the Delta Air Lines Global Sales Conference at the Walt Disney World Swan and Dolphin in 2011. As the 850 guests arrived, they swapped their shoes for the flip-flops and headed out to the party set up around the Swan’s pool and beach, where the sandals left logo impressions in the sand as guests walked.
Photo:Â Kayla Hernandez for BizBash
In 2012, Internet Week title sponsor Yahoo gathered 100 business executives from various companies at a private event at a five-story loft town house in New York to mark the relaunch of Genome, a brand previously known as Interclick. The design team incorporated the brand's logo by using it as art to hang on the walls.
Photo: Sean T. Smith
Talk about a fully immersive experience: Last year's TEDActive conference took over some of the host venue's Spanish tiles for its own brand messaging. The special tiles at La Quinta in California's Palm Springs area also guided attendees along the walkways to the various event venues on the sprawling property.
Photo: Alesandra Dubin/BizBash
The Breast Cancer Research Foundation highlighted the annual Boston edition of its Hot Pink Party with a kickoff reception at the David Yurman Copley boutique in 2011. There, Max Ultimate Food offered bite-size desserts marked with the jewelry brand's initials.
Photo: Michael Blanchard Photography
The Dos Equis Masquerade in Miami in December included such out-there details as skewered chicken feet and popcorn ants on the catering menu, plus exotic wildlife and snakes on site. For more subtle cues to the host and the event's exotic theme, playing cards bore the beer purveyor’s logo.
Photo: Courtesy of Dos Equis
Grey Goose created a pop-up pastry and coffee shop last year in New York as part of its Fly Beyond brand campaign. Messages on napkins were designed to educate consumers on the vodka company's history.
Photo: Karen Fuchs
When Godiva unveiled a chocolate-covered suite inside New York's Bryant Park Hotel in 2009, the chocolatier partnered with designer Jonathan Adler. In imitation of Adler's Bargello collection, hundreds of individual chocolates formed a mosaic beneath the glass top of the dining table.
Photo: Emily Gilbert for BizBash
Time Warner Cable held a national press event in 2010 to introduce its all-in-one service package SignatureHome. To illustrate how the products work in various environments, the cable company created a temporary home for the launch in a three-story New York town house and styled five rooms to represent different areas of the home. The first floor of the home was set as a living room, where a painting of the brand's logo decorated one of the walls.
Photo: Michael Loccisano/WireImage
Italian spirit Campari made a play for the New York art scene in 2006 with the launch of the House of Campari pop-up gallery in SoHo. House of Campari brought the work of 25 New York-based visual artists together under one roof in an exhibition called “25 Bold Moves." For a subtle on-brand effect, John Sideris of Sideris Creative was enlisted to create tone-on-tone fabric wall coverings bearing the Campari logo.
Photo: Courtney Thompson/BizBash
In 2009, Levi's and The Fader teamed up for the Levi's/Fader Fort at South by Southwest in Austin, Texas. The entire perimeter of the fort was lined with sheets of old metal, plywood, and subtle (as well as not-so-subtle) messaging for Levi's.
Photo: Benjamin Sklar for BizBash
Lacoste brought inflatable pool toys in the form of the brand's signature alligator to its weekend-long party.
Photo: BizBash
Likenesses of Lacoste's signature alligator lined a lake on the party's sprawling property.
Photo: BizBash
At Lacoste's party, partner HTC distributed festival survival kits, a bit of smart marketing that included eye drops, wet wipes, deodorant, and other immediately applicable products.
Photo: BizBash
At the Lacoste party, guests cooled down with PatrĂłn ice pops.
Photo: BizBash
Red Bull Sound Select at Lollapalooza
Guests who signed up for Red Bull Sound Select could charge their phones for free in secure lockers within the tent.
Photo: Courtesy of Red Bull
Jim Beam
Guests who received branded airbrush tattoos at the Jim Beam station served as walking advertisements for the brand as they roamed the iHeartRadio Village.
Photo: Chase Stevens for iHeartRadio
Pepsi
Visitors had the opportunity to receive a Pepsi-branded can cooler personalized with their photo and name.
Photo: Andrew Swartz for iHeartRadio
Pepsi
An ice sculpture of a sofa decorated with the Pepsi logo proved popular among the snap-happy guests.
Photo: Andrew Swartz for iHeartRadio
MasterCard
The credit card company enticed cardholders to tweet about the iHeartRadio Music Festival via an interactive vending machine that provided them with a unique hashtag and prize once they posted a message about the event. Prizes included $10 prepaid MasterCards and free music downloads.
Photo: Roger Kisby for iHeartRadio
CW
Branded CW beach balls sat in inflatable pools and added to the beach-like environment, as did branded beach chairs, hammocks, and a stocked ice cream cart.
Photo: Andrew Swartz for iHeartRadio
CW
Guests could entertain themselves by playing on branded oversize Jenga sets or cornhole game stations at the network’s sandy beach-theme area.
Photo: Andrew Swartz for iHeartRadio
All-Star custom cupcakes were on display at a private event held at the 40/40 Club & Restaurant presented by American Express at Barclays Center on Saturday.
Photo: Michele Laufik/BizBash
Brooklyn-based Flour Shop provided an assortment of sweet treats for the partygoers, including sugar cookies with the names of some of the artists spelled out in icing.
Photo: Susie Montagna
