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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

ACTIVATIONS

March 1, 2015
Camp Groupon
Camp Groupon
The Web site for group discounts hosted a ticketed, weekend-long activation in Chicago from July 6-8. Guests checked in at the downtown Swissotel, which served as camp headquarters and had thematic decor from Kehoe Designs, and spent the weekend participating in activities ranging from skydiving to cupcake baking and watching The Blues Brothers on Wrigley Field. Groupon tapped Paulette Wolf Events and Entertainment Inc. to help manage the event.
Photo:Sheri Whitko Photography
Comic-Con
Comic-Con
Comic-Con began Wednesday in San Diego with its preview day. To promote shows and films to both Comic-Con attendees and the passersby, companies spread their advertising throughout the city. Some chose building wraps on hotels, like NBC’s Revolution and Trion. Others chose to advertise on the nearby public trolleys, like Branded, a horror film being screened at the virtual drive-in.
Photo: Nadia Chaudhury/BizBash
Comic-Con
Comic-Con
Comic-Con attendees were invited to play Adult Swim’s “Cat Grab,” in which participants donned a furry pelt, entered a clear plastic booth and tried to catch cat cutouts.
Photo: Nadia Chaudhury/BizBash
Comic-Con
Comic-Con
Syfy and Trion Worlds transformed the Hard Rock Hotel San Diego’s restaurant Maryjane into the Defiance Cafe, for attendees to “Watch. Play. Eat.” With food and seats, the cafe is a refuge from the convention center and will offer opportunities to play the video game, which will debut next April with an accompanying television series.
Photo: Nadia Chaudhury/BizBash
The Ritz-Carlton Chicago’s "Pinspiration" Event
The Ritz-Carlton Chicago’s 'Pinspiration' Event
The Ritz-Carlton Chicago invited brides-to-be to check out wedding trends and a June 27 event that aimed to bring Pinterest boards to life. Boards with oversize, pinned-on images depicted styles from “Rustic Charm” to “Hollywood Glam” (pictured here). Each inspiration board was surrounded with a corresponding vignette.
Photo: Francis Son Photography
AT&T's Best of Washington
AT&T's Best of Washington
There was a vintage ice cream party feel to Washingtonian magazine's AT&T's Best of Washington party Wednesday at the National Building Museum. One modern touch was an oversize iPad that featured live tweets about the event.
Photo: Tony Brown/imijphoto.com for BizBash
National Archives Fourth of July Celebration
National Archives Fourth of July Celebration
Costumed entertainers from the American Historical Theater gave a historic feel to the National Archives' celebration of the 236th anniversary of the adoption of the Declaration of Independence. The event included patriotic music, a reading of the declaration by descendants of the signers, and family activities. A V.I.P. breakfast featured a menu from Occasions Caterers and flowers from Jack H. Lucky Floral Design. Rentals were from Perfect Settings, and CSI—Capitol Services Inc. managed the event.
Photo: Chuck Fazio
Artist #Talk
Artist #Talk
Windows and HP along with Grammy blogger Arjan Writes hosted the Artist #Talk event Wednesday at the Hotel on Rivington featuring rapper Flo Rida.
Photo:Rose Chevalier/BizBash
Justice Ball
Justice Ball
The nonprofit Bet Tzedek took over the Book Bindery June 30 for its annual Justice Ball fund-raiser, this year styled as a speakeasy cabaret. Produced by Toast, the packed party included music from DJ Jermaine Dupri and Chris Kennedy, wooden barrels as decor, and late-night snacks served by the Grilled Cheese Truck.
Photo: Courtesy of Toast
Global Chiefs of Protocol Conference
Global Chiefs of Protocol Conference
The U.S. State Department hosted its inaugural Global Chiefs of Protocol Conference July 4-6. The conference kicked off with a viewing of the Independence Day fireworks from the Secretaries of State terrace at the State Department. Hillary Rodham Clinton greeted the guests, and former President Bill Clinton attended. The programming for the conference began the following day, focusing on the role of protocol in diplomacy and delve into the details of gift-giving, hosting international dignitaries, and decor and event design.
Photo: David Adler/BizBash
South Beach Wine & Food Festival
South Beach Wine & Food Festival

Guests posed for photos in front of an arrivals wall composed of greenery and a floral interpretation of the festival's logo.

Photo: Elizabeth Renfrow for BizBash
Best of the Munchies
Best of the Munchies

Designs by Sean created the focal-point chandeliers in the north event tent. The company incorporated the specific event's color scheme, like the orange and green design for Best of the Munchies.

Photo: Elizabeth Renfrow for BizBash
Best of the Munchies
Best of the Munchies

White tufted-style furniture and orange throws and pillows in a V.I.P. lounge matched the color palette of the event. Topiary planters and mirrors added to the scene.

Photo: Elizabeth Renfrow for BizBash
Best of the Munchies
Best of the Munchies

Beachside seating at the event included hammocks with different styles of fabric, along with beach balls and pillows printed with the event's logo.

Photo: Tracy Block for BizBash
Best of the Munchies
Best of the Munchies

The laid-back event had an array of carnival-style games like a basketball shooting contest and ringtoss.

Photo: Elizabeth Renfrow for BizBash
General Mills Best of the Munchies
General Mills Best of the Munchies

Sponsor General Mills set up a "Create Your Own Munchies Cereal Mix" with brands such as Trix, Lucky Charms, and Cocoa Puffs.

Photo: Elizabeth Renfrow for BizBash
Seminole Hard Rock Hotel & Casino at the Grand Tasting
Seminole Hard Rock Hotel & Casino at the Grand Tasting

Returning sponsor Seminole Hard Rock Hotel & Casino set up a pop-up club on the beach. Features that guests could see from the outside included an oversize guitar prop, a DJ booth, and bikini-clad dancers on a raised platform.

Photo: Elizabeth Renfrow for BizBash
Ronzoni at the Al Fresco Feast
Ronzoni at the Al Fresco Feast

Pasta brand and event title sponsor Ronzoni commissioned a cake-style sand sculpture to celebrate its 100th anniversary.

Photo: Elizabeth Renfrow for BizBash
Ronzoni at the Al Fresco Feast
Ronzoni at the Al Fresco Feast

An oversize Ronzoni pasta box was a popular photo set, encouraging guests at the Al Fresco Feast to pose with large utensils.

Photo: Elizabeth Renfrow for BizBash
Al Fresco Feast
Al Fresco Feast

The chandelier at the Al Fresco Feast set a classy tone for the Italian-theme dinner. Each circular tier was composed of a pattern of smaller gold circles, creating a warm glow in the center of the room. Designs by Sean created the piece.

Photo: Elizabeth Renfrow for BizBash
Ronzoni at the Al Fresco Feast
Ronzoni at the Al Fresco Feast

At the Al Fresco Feast, tables were topped with dried pasta in clear glass jars as well as seasonings.

Photo: Aaron Davidson/Getty Images for SBWFF
Al Fresco Feast
Al Fresco Feast

Cream-colored linens and bistro-style chairs complemented subtle yellow accents in lighting and noodle decor at the Al Fresco Feast.

Photo: Aaron Davidson/Getty Images for SBWFF
Illy at the Al Fresco Feast
Illy at the Al Fresco Feast

Coffee brand Illy created a feature wall with rows coffee mugs printed with its logo set against a hedge wall.

Photo: Elizabeth Renfrow for BizBash
Gibson Guitar at South Beach Wine & Food Festival
Gibson Guitar at South Beach Wine & Food Festival

Sponsor Gibson Guitar showed off an oversize beach-theme model that had images of forks and knives running up the neck in place of frets.

Photo: Elizabeth Renfrow for BizBash
Grand Tasting
Grand Tasting

Grand Tasting guests could rest in white seating areas on the sand. Spandex sails covered the scenic oceanside lounge.

Photo: Elizabeth Renfrow for BizBash
Grand Tasting
Grand Tasting

The lounge's oceanside location inspired a custom table that was filled with sand and shells.

Photo: Elizabeth Renfrow for BizBash
Coca-Cola at the Grand Tasting
Coca-Cola at the Grand Tasting

Coca-Cola sponsored a "Coke Cabana" at the Grand Tasting as well as bars inside the north end tent in a promotion for the brand's 100th anniversary. Decor included a sand sculpture.

Photo: Elizabeth Renfrow for BizBash
Amstel Light at the Grand Tasting
Amstel Light at the Grand Tasting

Along with beer on tap, Amstel Light sponsored beachside games including oversize Jenga and cornhole between the Grand Tasting tents.

Photo: Elizabeth Renfrow for BizBash
Amstel Light at Burger Bash
Amstel Light at Burger Bash

As title sponsor of the Burger Bash, Amstel Light had a diner-theme lounge with booth seating and a checkered floor. Activities at the nostalgically designed space included portraits drawn on napkins.

Photo: Elizabeth Renfrow for BizBash
Burger Bash
Burger Bash

With unseasonably low temperatures, planners had to find heat lamps to keep guests warm.

Photo: Elizabeth Renfrow for BizBash
Burger Bash
Burger Bash

Matching the Burger Bash color scheme of red and black, the chandelier by Designs by Sean incorporated a black lace textured fabric to mimic the effect of a grill along with hanging red pipes and chain metal pendants to indicate the lighting element.

Photo: Elizabeth Renfrow for BizBash
Hard Rock Cafe at Burger Bash
Hard Rock Cafe at Burger Bash

Hard Rock Cafe's entry into the Burger Bash competition was its Brie-topped Legendary Mac and Cheese Stack burger. The burger was presented alongside a colorful display of its ingredients and a guitar.

Photo: Larry Marano/Getty Images for SBWFF
Seminole Hard Rock Hotel & Casino at Meatopia: The Q Revolution
Seminole Hard Rock Hotel & Casino at Meatopia: The Q Revolution

Seminole Hard Rock Hotel & Casino created a lounge within the tent to promote its new restaurant, Kuro. A chandelier by Designs by Sean and beaded curtains defined the space.

Photo: Larry Marano/Getty Images for SBWFF
Meatopia: The Q Revolution
Meatopia: The Q Revolution

Food Network personality and Meatopia host Guy Fieri presented the winning trophies—a guitar for the fan favorite and a cow-topped trophy with flame accents as the judges' choice.

Photo: Larry Marano/Getty Images for SBWFF
Meatopia: The Q Revolution
Meatopia: The Q Revolution

Complementing the bold red, black, and gold of the Meatopia brand, Panache provided linens and gold Chiavari chairs at Saturday night's event.

Photo: Aaron Davidson/Getty Images For SBWFF
Tabasco at Meatopia: The Q Revolution
Tabasco at Meatopia: The Q Revolution

Along with Tabasco-topped chocolates, Tabasco's temporary tattoo station at Meatopia drew in attendees.

Photo: Aaron Davidson/Getty Images for SBWFF
Groupon at the South Beach Wine & Food Festival
Groupon at the South Beach Wine & Food Festival

Groupon promoted its search function at an interactive booth that was staffed throughout the weekend. Guests could explore the app on tablets and find hidden items on the wall. The deals site also brought back one of its popular giveaways from past years: screen-printed totes made on site.

Photo: Aaron Davidson/Getty Images For SBWFF
Buick at South Beach Wine & Food Festival
Buick at South Beach Wine & Food Festival

Sponsor Buick had a beachside installation that remained in place for the duration of the festival.

Photo: Alexander Tamargo/Getty Images for SBWFF
Target's 'Dish You Were Here' booth offered up recipe cards featuring dishes from around the world and food products from the company's Archer Farms collection. Staffers at the sponsored booth also served guests globally inspired snacks such as Mexican spiced brownies.
Target's "Dish You Were Here" booth offered up recipe cards featuring dishes from around the world and food products from the company's Archer Farms collection. Staffers at the sponsored booth also served guests globally inspired snacks such as Mexican spiced brownies.
Photo: Rebecca Smeyne/Paper Magazine
Among the indie food vendors were a few big names, including fashion designer Cynthia Rowley, whose whimsical booth highlighted offerings from her newly opened Upper East Side Curious Candy boutique, such as custom piñatas and party favors.
Among the indie food vendors were a few big names, including fashion designer Cynthia Rowley, whose whimsical booth highlighted offerings from her newly opened Upper East Side Curious Candy boutique, such as custom piñatas and party favors.
Photo: Fred Blauth/BizBash
Staffers at the Cynthia Rowley booth handed out green-apple-flavored cotton candy dotted with edible silver stars to guests at the opening night V.I.P. party.
Staffers at the Cynthia Rowley booth handed out green-apple-flavored cotton candy dotted with edible silver stars to guests at the opening night V.I.P. party.
Photo: Fred Blauth/BizBash
Brooklyn upstart Salty Road sold its naturally flavored, handmade salt-water taffy in flavors like bergamot, salty caramel apple, and peppermint saltwater.
Brooklyn upstart Salty Road sold its naturally flavored, handmade salt-water taffy in flavors like bergamot, salty caramel apple, and peppermint saltwater.
Photo: Fred Blauth/BizBash
Brooklyn-based company Monsieur Singh hawked its lassi push pops, an Indian treat made with probiotic yogurt, mango, mint, and ginger.
Brooklyn-based company Monsieur Singh hawked its lassi push pops, an Indian treat made with probiotic yogurt, mango, mint, and ginger.
Photo: Fred Blauth/BizBash
La Newyorkina, a purveyor of Mexican-inspired frozen sweets, offered guests miniature cones of ice cream in quirky flavors such as avocado, corn, and rice horchata. The company is available for private events and catering in New York.
La Newyorkina, a purveyor of Mexican-inspired frozen sweets, offered guests miniature cones of ice cream in quirky flavors such as avocado, corn, and rice horchata. The company is available for private events and catering in New York.
Photo: Fred Blauth/BizBash
Brooklyn outfit Fred's Marshmallows gives the artisanal treatment to the campfire favorite, with flavors such as key lime pie, orange fennel, and apple pie. The company is available to cater events and can even create edible marshmallow centerpieces.
Brooklyn outfit Fred's Marshmallows gives the artisanal treatment to the campfire favorite, with flavors such as key lime pie, orange fennel, and apple pie. The company is available to cater events and can even create edible marshmallow centerpieces.
Photo: Fred Blauth/BizBash
Brooklyn-based Jack's Chedbread handed out samples of its handcrafted, fresh-from-the-oven corn bread in flavors such as maple bacon, roasted jalapeño, garlic chive, and honey sea salt.
Brooklyn-based Jack's Chedbread handed out samples of its handcrafted, fresh-from-the-oven corn bread in flavors such as maple bacon, roasted jalapeño, garlic chive, and honey sea salt.
Photo: Fred Blauth/BizBash
The Jam Stand's jellies are made with fruit from local New York farms and come in inventive flavors such as blueberry bourbon and peachy Sriracha. The company can make custom jars of jam as favors for corporate events.
The Jam Stand's jellies are made with fruit from local New York farms and come in inventive flavors such as blueberry bourbon and peachy Sriracha. The company can make custom jars of jam as favors for corporate events.
Photo: Fred Blauth/BizBash
New York's Imperial Woodpecker Sno-Balls specializes in New Orleans-style shaved ice, offering more than 46 flavors, including seasonal specials such as grapefruit basil, strawberry rhubarb, and watermelon jalapeño. The company's catering packages include 10 flavor options, ice, and servers.
New York's Imperial Woodpecker Sno-Balls specializes in New Orleans-style shaved ice, offering more than 46 flavors, including seasonal specials such as grapefruit basil, strawberry rhubarb, and watermelon jalapeño. The company's catering packages include 10 flavor options, ice, and servers.
Photo: Fred Blauth/BizBash
Is hip, gourmet Jewish fare the next food-world trend? The Gefilteria reimagines Old World favorites such as gefilte, horseradish, and beet kvass using sustainably sourced ingredients and stylish packaging.
Is hip, gourmet Jewish fare the next food-world trend? The Gefilteria reimagines Old World favorites such as gefilte, horseradish, and beet kvass using sustainably sourced ingredients and stylish packaging.
Photo: Fred Blauth/BizBash
Right Tasty's Brooklyn-based line of gourmet vinaigrette salad dressings come in flavors such as Meyer lemon, ramp, and smoked heirloom tomato.
Right Tasty's Brooklyn-based line of gourmet vinaigrette salad dressings come in flavors such as Meyer lemon, ramp, and smoked heirloom tomato.
Photo: Fred Blauth/BizBash
Chef Andy Ricker, of Pok Pok fame, peddled his line of drinking vinegars, Pok Pok Som. The tart liquid, made with vinegar and concentrated fruits and vegetables, is meant to be mixed with soda water or liquor.
Chef Andy Ricker, of Pok Pok fame, peddled his line of drinking vinegars, Pok Pok Som. The tart liquid, made with vinegar and concentrated fruits and vegetables, is meant to be mixed with soda water or liquor.
Photo: Fred Blauth/BizBash
The Swarovski crystal-covered Heartschallenger ice cream truck was parked outside the entrance to the venue, offering passersby frozen treats.
The Swarovski crystal-covered Heartschallenger ice cream truck was parked outside the entrance to the venue, offering passersby frozen treats.
Photo: Fred Blauth/BizBash
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Photo: Dawn McCoy/Beauty Frosting
The entry hall was inspired by the Magnificent Mile. Entertainment included a 'champagne skirt diva,' whose costume held flutes of the bubbly beverage.
The entry hall was inspired by the Magnificent Mile. Entertainment included a "champagne skirt diva," whose costume held flutes of the bubbly beverage.
Photo: Dan Melo/Fab Photo Chicago
Also in the Magnificent Mile area, stilt walkers draped in flowers and vines represented the area's sidewalk gardens. In the background, Kehoe Designs created a light-splashed replica of the Chicago skyline.
Also in the Magnificent Mile area, stilt walkers draped in flowers and vines represented the area's sidewalk gardens. In the background, Kehoe Designs created a light-splashed replica of the Chicago skyline.
Photo: Dan Melo/Fab Photo Chicago
Food offerings in the Magnificent Mile area included a 'sushi garden.' An assortment of vegetarian and fish-filled sushi was displayed in white shadowboxes filled with wheatgrass.
Food offerings in the Magnificent Mile area included a "sushi garden." An assortment of vegetarian and fish-filled sushi was displayed in white shadowboxes filled with wheatgrass.
Photo: Dan Melo/Fab Photo Chicago
The museum's lower level was built out to reflect the Bronzeville neighborhood. Entertainment included a blues performance from Wayne Baker Brooks, and snacks included peach and cherry 'pie fries' that combined strips of crust with jars of fruity toppings.
The museum's lower level was built out to reflect the Bronzeville neighborhood. Entertainment included a blues performance from Wayne Baker Brooks, and snacks included peach and cherry "pie fries" that combined strips of crust with jars of fruity toppings.
Photo: Dan Melo/Fab Photo Chicago
Kehoe topped the central bar with a large structure that bore the names of Chicago's various neighborhoods. The full bar was open throughout the party's 7 to 9 p.m. run.
Kehoe topped the central bar with a large structure that bore the names of Chicago's various neighborhoods. The full bar was open throughout the party's 7 to 9 p.m. run.
Photo: Dan Melo/Fab Photo Chicago
The north main level of the museum had food inspired by Chinatown, and guests stocked up on fresh spring rolls, coconut bubble tea, crab rangoon, and Peking duck bao.
The north main level of the museum had food inspired by Chinatown, and guests stocked up on fresh spring rolls, coconut bubble tea, crab rangoon, and Peking duck bao.
Photo: Dan Melo/Fab Photo Chicago
The south main level was inspired by Devon Avenue. Referencing the neighborhood's Indian community, Bollywood dancers performed. There was also a henna hand-painting station, free bangle bracelets, and appetizers such as eggplant sliders.
The south main level was inspired by Devon Avenue. Referencing the neighborhood's Indian community, Bollywood dancers performed. There was also a henna hand-painting station, free bangle bracelets, and appetizers such as eggplant sliders.
Photo: Dan Melo/Fab Photo Chicago
On the balcony, Wicker Park was represented by snacks such as Brussels sprout salads served in fruit cartons; there was also a 'Hipster Dawgs' station serving artisan lamb sausage with smoked tomato jam, caramelized onion, and pickle relish.
On the balcony, Wicker Park was represented by snacks such as Brussels sprout salads served in fruit cartons; there was also a "Hipster Dawgs" station serving artisan lamb sausage with smoked tomato jam, caramelized onion, and pickle relish.
Photo: Dan Melo/Fab Photo Chicago
Academy of Motion Picture Arts & Sciences Governors Ball
Academy of Motion Picture Arts & Sciences Governors Ball

At the February 22 Oscar party in Los Angeles, Wolfgang Puck served an assortment of more than 50 dishes, from one-bite hors d’oeuvres to entrées. Per annual tradition, several dishes and desserts took the form of Oscar statuettes, including one made from salmon.

Photo: Courtesy of ABImages
Women in Film Pre-Oscars Party
Women in Film Pre-Oscars Party

Guests left the pre-Oscar cocktail party at Hyde Sunset Kitchen & Cocktails on February 20 in Los Angeles with M.A.C. gift boxes curated by Oscar-nominated makeup artists from The Grand Budapest Hotel (Frances Hannon) and Guardians of the Galaxy (Lizzie Yianni-Georgiou).

Photo: John Sciulli/Getty Images for WIF & Perrier-Jouet
South Beach Wine & Food Festival
South Beach Wine & Food Festival

The 14th annual South Beach Wine and Food Festival took place Miami Beach February 19 to 22. Guests posed for photos in front of an arrivals wall composed of greenery and a floral interpretation of the festival's logo.

Photo: Elizabeth Renfrow for BizBash
Ronzoni at the South Beach Wine & Food Festival
Ronzoni at the South Beach Wine & Food Festival

Pasta brand Ronzoni commissioned a cake-style sand sculpture to celebrate its 100th anniversary as part of the decor at the festival's Al Fresco Feast on February 19. The brand served as the Italian-theme event's title sponsor.

Photo: Elizabeth Renfrow for BizBash
Amstel Light at the South Beach Wine & Food Festival
Amstel Light at the South Beach Wine & Food Festival

As title sponsor of the Burger Bash, another event at the South Beach event, Amstel Light had a diner-theme lounge with booth seating and a checkered floor. Activities at the nostalgically designed space included portraits drawn on napkins.

Photo: Elizabeth Renfrow for BizBash
The Toronto Public Library Foundation's Book Lover's Ball
The Toronto Public Library Foundation's Book Lover's Ball

The Toronto Reference Library was lit up in pink lights for the February 5 black-tie affair. Paying tribute to the host location, servers dressed as librarians used book carts to deliver snacks.

Photo: George Pimentel
A Perfect Event's "Zombie Punch"
A Perfect Event's 'Zombie Punch'

A Perfect Event in Chicago creates custom "smoking punches" for all seasons. One that's particularly suited to October bashes is the "Zombie Punch," made with ingredients that include three types of rum, grapefruit juice, cinnamon syrup, fresh lime juice, and Herbsaint liqueur.

Photo: Smart Pixel Studio
Limelight's Summer Vegetable Sangria Punch
Limelight's Summer Vegetable Sangria Punch

Chicago catering company Limelight makes a summery drink that puts a spin on the usually fruity sangria. The Vegetable Sangria Punch incorporates white wine, fresh herbs, heirloom tomatoes, watermelon radish, and cucumber.

Photo: Courtesy of Limelight
'Hot Tub Time Machine 2' Los Angeles Premiere
'Hot Tub Time Machine 2' Los Angeles Premiere

On February 18, the Los Angeles premiere of Paramount film Hot Tub Time Machine 2 took place at the Regency Village Theatre in Westwood. The red-carpet entrance contained a unique element that was fitting for the film: A real, water-filled hot tub. The event was produced by 15/40 Productions.

Photo: Alex Berliner/ ABImages
At Your Service Mobile Spa
At Your Service Mobile Spa

The mobile spa At Your Service travels to events and meetings throughout greater Toronto and specializes in providing services at fashion shows, media events, corporate gatherings, and spa parties. Hosts can book services including facials, manicures, pedicures, hairstyling, and eyelash application; meditation instruction, hot stone massages, and chair massages will be added to the menu soon.

Photo: Marcia Leeder
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Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
Chillhouse’s Forever Wear Launch
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
Sponsored
Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
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