"The chair was the one that eluded us for the longest," said designer David Stark of the structure that required 2,000 bottles of water to be individually clipped into place.
Photo: Joe Fornabaio for BizBash
Photo: Nicolas Ziajko
Event sponsor Swarovski unveiled a dream-like crystal palace created by LED artist Erwin Redl. The installation included a maze of 16 kinetic modules that rotated on a disk suspending from the ceiling, all illuminated by floating, multicolored LEDs and backed by changing colors and sound sequences.
Photo: Juerg Schreiter for BizBash
Nike's Nature Amplified: the Art and Science of Feeling
Nike erected a three-day installation in Gansevoort Plaza during Fashion Week to celebrate the launch of its Nike Free Hyperfeel running shoe. Produced by Aramique Krauthamer, founder of production company Odd Division, which specializes in interactive and immersive media, and Web and installation creator Jeff Crouse, the black-on-black temporary structure featured a tactile labyrinth comprising barefoot experiences that amplified nature. Three distinct physical spaces made up the labyrinth, which replicated common running surfaces like stone, sand, and grass. Equipped with neuro-headsets, visitors produced their own audiovisual installation—informed in real time by the brain's sensory reaction to the textures underfoot.
Photo: Courtesy of Nike
