Turn 3-D projections into interactive games for guests with help from Montreal-based Luz Studio. For the city’s annual art show Luminothérapie, the visual design firm produced four interactive games inspired by early 20th-century carnival classics, such as shooting galleries and Whack-a-Mole. The games were part of the studio’s Fascinoscope installation, a series of eight large-scale projections on structures around the Quartier des Spectacles from December to February.
Throughout the weekend, Groupon hosted a tote-making station atop the Pier 92 parking structure. Guests were given an object to find on a giant photo mural, such as a cocktail or a car. Once they located the item, staffers handed them a token that could be redeemed for a screen-printed tote bag.
Hosted by Restaurant: Impossible star Robert Irvine, Thrillist's Barbecue & the Blues event took place on Friday at Good Units inside the Hudson Hotel. Guests could pick up containers with logos holding toothpicks and breath mints—must-haves for any food tasting event.
As part of Glad's Save It Sunday campaign promotion—which encourages people to avoid food waste by properly storing produce—guests helped color in a giant mural of an apple.
Hosted by Bobby Flay and sponsored by Olmeca Altos Tequila, Saturday night's Tacos & Tequila event filled an indoor space on the second floor at Pier 92. As guests entered the room, they saw a giant tiered display of televisions playing news clips from supporting sponsor NY1.
The New Media Party in Washington, returning for its second year, featured several inventive uses of technology at events. Produced by Event Farm, the party incorporated sponsors such as Vntana, which created holograms of guests that were then projected onto the walls of venue Carnegie Library. Other sponsors included Lyft, Microsoft, AOL, and Yelp, which created a listing for the event and allowed guests to post reviews and photos.
The two-minute hand-drawn portraits from NY Drawing Booth are a unique alternative to the standard photo booth. Artists mingle among the event crowd, sketching the fun party favors with an iPad and stylus. The shareable images can include custom branding as well as framing. On-site printing is also provided. NY Drawing Booth is available nationally; pricing is available upon request.
More than 800 gathered in Manhattan's Lower East Side for Thrillist's third annual Best Day of Your Life, celebrating the longest day of the year on June 21. The many attractions included Samsung's "Museum of Instagrammable Moments," which allowed guests to have their photos taken with live-artist exhibits, including a moving backdrop of an aerial view of New York City that prompted guests to jump on a trampoline.
As part of Dr. Martens’s Stand for Something campaign during SXSW music, the shoe brand let attendees complete the phrase “I Stand For” on free T-shirts.
Sponseasy allows planners to create professional sponsorship proposals in minutes. Organizers input information about the event, demographic information about the audience, and the various options for sponsorships. The look of the proposal can also be customized with pictures, colors, and effects. Planners distribute the proposal to potential sponsors by sharing a link. During the campaign, planners can track activity through the system’s online dashboard. In July the company announced a partnership with Eventbrite to allow them to import their event information. The system is currently free to use in beta.
