In another tree hung a branded version of tire swings: Vibrant flower arrangements topped tires painted white and decorated with logos.
A flower-decked bicycle that served as Instagram bait for guests bore just a small—but recognizable—Target bullseye logo within its wheels.
Cocktail Academy served cocktails and mocktails at a bar backed with flowers and the words "Honestly Refreshing," a tasteful nod to the party's host.
Fox hosted a Television Critics Association event in Los Angeles in January, produced by YourBash, where logos in frames got the look of dressed-up wall art.
Logo pillows at the event matched the room's refined look and feel.
A smart-looking three-dimensional version of the hashtag served a decor piece as well as a call to action for guests.
At Oracle’s CX Cloud Conference in Las Vegas in April, signage and branding blended seamlessly into the Sands Expo’s design, appearing almost like on-message wallpaper.
In the exhibition hall, each exhibitor used a version of the same sophisticated, streamlined display from partner Freeman. “The intent is to make it not feel like a trade show, but a space that's welcoming to walk into,” said Oracle’s Paul Salinger. “[Beyond that], we want people to know they're at an Oracle event, an Oracle-owned space.”
At the Avalon Palm Springs hotel property, PopSugar and ShopStyle placed chic white logos across the existing hedging, which was visible from the street.
At 2013's TEDActive, the sister event to the TED Conference, organizers integrated branding into some of the host venue’s quintessential Spanish tiles. The decals over select tiles at La Quinta in California's Palm Springs area also guided attendees along the paths within the properly.
Caravents produced PopSugar's weekend-long event programming at the Avalon Palm Springs, where the brand's logo figured prominently on the central cabana structure.
In the DSW suite at the Popsugar event, guests could customize shoes with metallic studs and colorful shoelaces, which hung on a rack nearby in a color-blocked fashion. A curtain, also made of shoelaces, covered suite's window.
For sponsor Netflix, a brightly colored candy bar pulled out juvenile themes and hues from the show Unbreakable Kimmy Schmidt.
A-listers like Leonardo DiCaprio and Kristen Stewart lounged in V.I.P. cabanas provided by the soon-to-open Dream Hollywood hotel at Nylon's popular party. The setups came complete with plush Dream Hollywood robes, hotel room minibars, and “Do Not Disturb” signs.
At designer Rachel Zoe's Palm Springs party, a sign announcing the brand hung from a floral trellis.Â
The Projects produced the Zoeasis event, where guests could customize their own denim using patches and other finishes under a branded tent.
A flower-decked bike basket held fanny packs ready for guests' customizing touches.
A color-blocked photo backdrop encouraged guests to proliferate the brand name through social media shares.
Palm Springs' striking mountains and palm trees backed a photogenic open DJ booth bearing the name of the party (which also matched the official hashtag).
Racked's intimate influencer event, produced by its senior editor Natalie Alcala, took over a Palm Springs residence. There, a decor piece of subtle, black script typeface adorned a white midcentury modern wall for a graphic look.
At the Racked event, subtle decals appeared as if painted around the walls of the residence.
Silver metallic balloons spelled out the host's name—and provided a clean photo backdrop—on the hedging behind the pool.
Online retailer Revolve presented the debut of its Revolve Desert House this year in Indio, where an open-backed floral wall spelled out the host’s name.
Moet branded life savers and beach balls in a crisp white and gold palette.
Social content publisher TheAudience hosted an event where sponsor Wildfox offered swag from a claw machine.
Bottles from sponsor PatrĂłn stacked in Lucite cubes served as decor and furnishings.
The Los Angeles bar Tenants of the Trees popped up at the Retreat, announcing its presence with a sign hung on an open-frame outdoor bar. The Retreat took over Palm Springs' Korakia Pensione B&B, with various activations throughout the meandering property, including a V.I.P. portrait studio from Vanity Fair.
Sponsor Amazon offered a theater room within the Korakia Pensione to show its programming in a relaxed environment, as guests might watch it in their homes.
Pandora hosted the third installment of its Indio Invasion, produced by Pandora and Stoelt Productions. This year’s event included aquatic performances from synchronized swimmers the Aqualillies, who posed with branded beach balls.
A photo backdrop created to resemble a vintage Palm Springs postcard flaunted host and sponsor logos.
At the Music Lounge, produced by BMF Media, Las Vegas unveiled its #WHHSH Beer; cans of it comprised a branded backdrop.
The hashtag figured prominently on a hedge wall behind a large-scale game of beer pong.
Brody Jenner and other celebrities were among those tried their hands at a Chevrolet-branded Plinko-style game at the Bootsy Bellows Estate.
New York Road Runners partnered with New Balance to open its new community running center in Manhattan on January 11. The center, which was designed by Gensler Architecture, Design & Planning, features the N.Y.R.R. logo created in a wall of greenery.
Le Méridien Chicago Oakbrook Center has introduced three new locally inspired menus for meeting breaks. The hotel's Sweet Home Chicago menu offers a variety of self-serve candy that originated in the city, including Lemonheads, Milk Duds, Red Hots, Tootsie Rolls, and Dots. Named after the blues song by Robert Johnson, the candy-shop-inspired display—which also offers pretzel bites and lemonade and iced tea—comes with a chalkboard sign that displays information about the Chicago-founded National Confections Association.
The event featured rows of Casper beds adorned with bottles of champagne and other viewing party goodies including snacks and hand-clappers to get guests in the mood.
Guests received Casper-branded slippers to get comfortable during the viewing party.
For a colorful, floral photo setup idea, PopSugar's Coachella hub at the Colony Palms hotel in Palm Springs featured a flower-covered swing in front of sponsor Ulta's logo. Agenc produced the event.
