Marketing

At IMG’s inaugural Taste of Toronto festival in July, attendees used R.F.I.D.-enabled cards to purchase food and beverages from vendors at the event. The cards were provided by IntelliPay, a division of Intellitix. Guests could go online before the event to load money onto the card, and they could also add funds at stations throughout the festival. At the end of the festival, balances remaining on cards were donated to Second Harvest Food Rescue. Each individual’s online account also provided a history of all food and beverage items purchased.