SponsorMyEvent uses matchmaking technologies to connect event organizers with brands and companies interested in sponsorship opportunities. Planners create a free profile for their event in the site’s Marketplace and include an overview of the event, description of attendees, pricing for sponsorship offerings, and more. Once it’s approved by SponsorMyEvent staff, the profile goes live in the system and can be found by sponsors through the search mechanism, which allows them to find events based on location, type (conference, festival, etc.), and budget. When sponsors find an event they are interested in, they connect with the host through the platform’s in-app messaging system to discuss options, share contracts, and send secure payments. There’s no charge to post an event in the system, but SponsorMyEvent deducts a 15 percent fee from each transaction.