Production & StrategyExperiential Marketing, Activations & SponsorshipsCorporate ExperiencesOctober 1, 2015Corporate ExperiencesBrand StrategyKenwood has worked with Jive for 5+ years on its premier event marketing effort, JiveWorldWe strategized with their team to develop a new brand position and tagline, “Work Better Together.”Then we cleverly and seamlessly wove that message into their JiveWorld conferenceCorporate LaunchCastlight’s marketing strategy hinged on relaunching its brand and POV at an event in NYCKenwood collaborated with the Castlight Health team to design an intimate, high touch experienceThe event positioned the current American healthcare state as “diseased” and Castlight as “the cure.”Channel CommunicationsAs the IT industry faced monumental changes, EMC needed to reassure and inspire their partnersAfter comprehensive strategic analysis, Kenwood constructed an event narrative about leadership in times of changeIn the client's words, “This was our best Global Partner Summit to date"Product MarketingHP needed to establish its credentials as the premier player in the security spaceAfter a strategic deep dive, Kenwood crafted a campaign entitled “Think like a Bad Guy"The campaign proved HP “gets” the Bad Guy mindset, and builds its security products accordinglyLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsExperiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareRelated StoriesEvent Planning & Marketing FirmsKenwood ExperiencesExperiential Marketing, Activations & SponsorshipsConsumer ExperiencesExperiential Marketing, Activations & SponsorshipsBook Excerpt: Brian Solis on Why the Future of Business Is ExperientialExperiential Marketing, Activations & SponsorshipsWhy NBC Gave Fans Super Powers and Tattoos