Corporate Experiences
Brand Strategy
Kenwood has worked with Jive for 5+ years on its premier event marketing effort, JiveWorld
We strategized with their team to develop a new brand position and tagline, “Work Better Together.”
Then we cleverly and seamlessly wove that message into their JiveWorld conference
Corporate Launch
Castlight’s marketing strategy hinged on relaunching its brand and POV at an event in NYC
Kenwood collaborated with the Castlight Health team to design an intimate, high touch experience
The event positioned the current American healthcare state as “diseased” and Castlight as “the cure.”
Channel Communications
As the IT industry faced monumental changes, EMC needed to reassure and inspire their partners
After comprehensive strategic analysis, Kenwood constructed an event narrative about leadership in times of change
In the client's words, “This was our best Global Partner Summit to date"
Product Marketing
HP needed to establish its credentials as the premier player in the security space
After a strategic deep dive, Kenwood crafted a campaign entitled “Think like a Bad Guy"
The campaign proved HP “gets” the Bad Guy mindset, and builds its security products accordingly
